SOURCE: Shane Co.

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March 21, 2011 06:00 ET

Shane Co. to Donate 10% of Pearl Sales to Disaster Relief Efforts in Japan

Jeweler's Owner Highlights Important Ties to Pearl Farmers in Stricken Pacific Region

DENVER, CO--(Marketwire - March 21, 2011) - Shane Co., the largest privately-held jeweler in the United States, today announced that the company will donate 10% of all cultured pearl sales through April 17, 2011, to earthquake and tsunami relief efforts in Japan.

"Our thoughts and prayers are with the Japanese people," said Tom Shane, owner of Shane Co. "The events in Japan have special significance for me, as I have close relationships with the pearl farmers there, who supply Shane Co. with our cultured pearls. Like Shane Co., they're family-run businesses that go back for generations." 

Mr. Shane added: "A minimum of fifty percent of the proceeds from this program will be donated to the Red Cross. The remaining proceeds will be donated to other worthy organizations providing direct relief to earthquake and tsunami victims."

About Shane Co.
Shane Co. is the largest privately-held jeweler in the United States. The Denver, Colo.-based company is a direct importer of diamonds, rubies, sapphires and pearls, and operates 20 stores in 13 states, as well as an online store at Shane Co. is recognized in the industry as a price leader offering the finest array of customer benefits, including a free lifetime warranty and a 60-day unconditional money-back guarantee.

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Contact Information

    Price Blanchard
    Shane Co.
    Phone: 303-792-3500
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