June 12, 2015 09:00 ET

Shaquille O'Neal Invests in LOYAL3, Joins Advisory Board

Basketball Legend Becomes Investing Platform's No. 1 Fan

SAN FRANCISCO, CA--(Marketwired - Jun 12, 2015) - LOYAL3, the investing platform that connects brands and people through easy and affordable stock ownership, today announced a partnership with basketball legend Shaquille O'Neal and his appointment to the company's advisory board.

A seasoned businessman and early investor in Google, O'Neal was introduced to LOYAL3 by a friend and was excited by the company's vision of making it easy and affordable for everyone to invest.

"For the first time, I saw a company creating access to stocks, including IPOs, and I couldn't believe how easy it was," O'Neal said. "I was amazed with LOYAL3 and the way it opened up a whole new world to people who previously couldn't afford or access it. I knew right away I wanted to get involved."

"We want to bring fundamental, structural change to Wall Street by providing unprecedented access to everyone," said Barry Schneider, Chairman and CEO of LOYAL3. "Shaquille shares deeply in our vision of a level playing field, and we're thrilled to welcome him as a shareholder and advisory board member."

On LOYAL3, individuals can invest as little as $10 in their favorite companies, $100 for IPOs, fee-free. The sign-up process is simplified and takes only a few minutes, and LOYAL3 earns its fees from the companies, so 100% of what people invest goes toward buying stock, not paying brokerage fees.

For companies, LOYAL3 makes it easy to turn stakeholders into brand loyalists via stock ownership, increasing customer retention and spend. For the first time, companies can market their stock and IPOs at scale to those who matter the most -- employees, customers, partners and fans.

LOYAL3 has participated in 13 IPOs and follow-ons, including GoPro, GoDaddy, HubSpot and Virgin America. LOYAL3 has raised impressive amounts for company IPOs, including $59 million in four days for the GoPro IPO.

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About LOYAL3
LOYAL3 has created an investing platform that connects brands and consumers through stock ownership. Through LOYAL3, people are provided easy and affordable access to invest in their favorite brands like GoPro, Apple, Disney, Macy's, Starbucks, Twitter and more. In addition, LOYAL3 is the only platform specifically designed to allow individuals, without millions of dollars in assets, to invest in IPOs at the same price and time as Wall Street -- all fee-free with minimums as little as $10 for stocks and $100 for IPOs. LOYAL3 earns its revenue from companies, so 100% of each dollar invested goes toward buying stock, not paying fees. For more information, visit

Accounts are held at LOYAL3 Securities, Inc. Member FINRA (, SIPC(

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