SOURCE: VICORP Restaurants, Inc.

February 25, 2008 08:00 ET

Share Your Favorite Easter Tradition or Memory Online With Village Inn and Bakers Square Restaurants

Winner Receives Free Village Inn or Bakers Square for One Year and a $500 American Express® Gift Card

DENVER, CO--(Marketwire - February 25, 2008) - Remember donning the bunny ears and cottontail to march in your first Easter Parade? Still wrestle with an inexplicable fear of the Easter Bunny? Can you taste the thrill of the Easter egg hunt and the sense of triumph after finding the golden egg? VICORP Restaurants, Inc., which operates Village Inn and Bakers Square restaurants, has launched an online contest searching for funny, scary or the most-touching Easter memories and traditions at www.EasterSeasonCelebration.com.* One grand prize winner will receive a $500 American Express® gift card and a year's worth of free visits at Village Inn or Bakers Square, a $1,300 retail value.

From Feb. 25 through March 19, 2008, visitors to www.EasterSeasonCelebration.com can share their favorite Easter memory or tradition and upload corresponding photos. Do you think your memory is the best? Contestants can rank their own submissions as well as encourage their friends and family to support them by logging on to the site and rating their submission. Visitors can also try their hand at Easter games and activities designed for kids and adults as well as print valuable Village Inn and Bakers Square coupons.*

On March 21, VICORP representatives will determine the grand prize winner as well as a select number of finalists who will receive a free whole pie and a $25 gift card to either Village Inn or Bakers Square restaurants.

"As a family-oriented restaurant company, we are excited to share in the memories and traditions of our guests," said Ken Keymer, CEO of VICORP Restaurants. "It is a great way to celebrate the arrival of spring."

For more information and complete contest rules, please visit www.EasterSeasonCelebration.com

*Online contest and coupon redemption available at participating Village Inn and Bakers Square locations only. For a complete list of participating locations, please visit www.EasterSeasonCelebration.com.

About VICORP Restaurants, Inc.

Headquartered in Denver, VICORP Restaurants, Inc. operates two restaurant concepts under proven and well-recognized brands, Bakers Square and Village Inn. Founded in 1958, VICORP has 403 restaurants in 25 states, consisting of 310 company-operated restaurants and 93 franchised restaurants. Bakers Square is synonymous with award-winning pies and also offers distinct, high-quality menu items for breakfast, lunch and dinner. Known for its strong breakfast heritage, Village Inn has been serving its signature breakfast items like one-of-a-kind skillet dishes and made-from-scratch pancakes for 50 years. In addition, Village Inn offers traditional American fare for lunch and dinner.

Both Bakers Square and Village Inn guests are served The Best Pie in America® including dozens of varieties of premium, multi-layer specialty pies baked by VICOM, VICORP Restaurants' bakery division. In 2007, Bakers Square and Village Inn were proud to win 32 combined blue ribbons at the American Pie Council's National Pie Championships. VICOM also produces pies for J. Horner's, a line for foodservice and retail sales.

Contact Information

  • Contacts:
    Jill Preston
    VICORP Restaurants, Inc.
    Office: (303) 672-2226
    Email Contact

    Amy Moynihan
    GroundFloor Media
    Office: (303) 865-8123
    Email Contact