SOURCE: Ogilvy CommonHealth Worldwide

Ogilvy CommonHealth Worldwide

September 10, 2015 13:59 ET

Sharecare CEO Jeff Arnold to Kick off the Ogilvy CommonHealth Worldwide 2015 Marketing Summit

PARSIPPANY, NJ--(Marketwired - Sep 10, 2015) - Ogilvy CommonHealth Worldwide (www.ochww.com), the health behavior change specialists of Ogilvy & Mather (www.ogilvy.com), and a WPP company (NASDAQ: WPPGY) (www.wpp.com), today announced the addition of Jeff Arnold, chairman and CEO of Sharecare, as the opening keynote speaker at the Ogilvy CommonHealth Worldwide 2015 Marketing Summit: Marketing in the Age of Person-centric Healthcare.

Arnold will open the summit by discussing how -- in the new era of consumer-driven healthcare -- we are challenged with delivering what people want, which is "all their healthcare in one place" -- and it must be done in partnership with the patient and provider. In his keynote, The Power of Positive Computing In Consumer-Driven Healthcare, Arnold will explore the importance of attracting people when and where they're most likely to engage -- whether that's in the living room, the exam room at the pharmacy or -- more likely -- on their smartphone; as well as his vision for applying the principles of positive computing to advance a person's happiness and, eventually, their overall health.

Founded in 2010 by Arnold and Dr. Mehmet Oz, Sharecare is a comprehensive health and wellness engagement platform that provides people with personalized resources to help them live their healthiest lives. Nearly 40 million people have shared more than 5 billion data points about their health status and habits with Sharecare, which uses that information to create a comprehensive health profile for each user, allowing them to access all of their health resources in one place, and dynamically connect to the knowledge, evidence-based programs and health professionals they need. Sharecare's platform is accessed daily by millions of consumers, including viewers of The Dr. Oz Show, patient populations of the country's leading hospital systems, including Trinity Health and Hospital Corporation of America, and every Soldier in the United States Army.

Previously, Arnold was chairman and CEO of HowStuffWorks.com, an award-winning online resource used by millions of people each month, which he sold to Discovery Communications. It was at Discovery that he served as chief digital strategy officer and chief architect of The Curiosity Project until December 2011.

Earlier in his notable career, he founded and served as CEO of WebMD, the first healthcare company to harness the power of the Internet to create a destination for consumers, healthcare institutions and physicians to find trustworthy medical information.

Currently also chairman of Forbes Travel Guide, Arnold has won numerous awards over the years and served on various boards for public, private, and charitable organizations.

About the Ogilvy CommonHealth Worldwide 2015 Marketing Summit
Ogilvy CommonHealth Worldwide will co-host the Summit with Econsultancy (www.econsultancy.com), OgilvyRED (www.ogilvyred.com), and Bottle Rocket (www.bottlerocketstudios.com) on Thursday, September 24, at Ogilvy CommonHealth Worldwide's office in New York City.

This educational, 1-day event will allow attendees to examine and discuss a radical shift for marketers currently underway within the healthcare industry. The transformation, driven by legislative change, technological innovation and adoption, and patient empowerment, is continually altering the healthcare environment, creating many challenges and opportunities for marketers along the way. Ogilvy CommonHealth Worldwide and our co-sponsors believe the key to this change is the emergence of a healthcare ecosystem that places the patient at the center -- person-centric healthcare.

Attendance at the event is by invitation only and is reserved for senior-level individuals representing healthcare companies, including pharmaceutical and biotechnology, device and diagnostic, hospitals, managed care and health nonprofits, as well as consumer-focused companies working within the health and wellness space.

The summit will include presentations from a wide range of industry experts and thought leaders, including:

  • Niven Narain, president and CTO of Berg, on how artificial intelligence is now helping to interpret medical data
  • Ryan Olohan, National Industry Director of Healthcare at Google, on the patient-centric ecosystem
  • Lorie B. Fiber, Global Corporate Communications Leader at IBM Watson Health, on reimaging healthcare through data
  • Pranav Yadav, CEO of Neuro-Insight, on how technology can be used to measure the effectiveness of your advertising

For more information about the Ogilvy CommonHealth Worldwide 2015 Marketing Summit: Marketing in the Age of Person-centric Healthcare, or to request an invitation, please visit: http://2015summit.ogilvy.com.

About Ogilvy CommonHealth Worldwide
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. Our global headquarters are in Parsippany, New Jersey, with additional hubs in New York, London, Paris, and Singapore. We maintain multiple additional offices in markets critical to our clients' global aspirations. Ogilvy CommonHealth Worldwide provides marketing services including behavioral insights, content strategy and management, digital, interactive and new media services, marketing analytics and research, media planning and buying, medical education, payer marketing and market access, professional advertising and promotion, public affairs and relations, relationship marketing, sales training development, social media and social listening, and wellness and consumer advertising and promotion. The network also offers scientific communications and publications planning services through a wholly owned, separate legal entity. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.

About Econsultancy
Econsultancy� is a global leader in digital transformation, helping businesses succeed both in digital marketing and digital business. In healthcare, we help our clients audit their current capabilities, define their future needs, and build sustainable roadmaps for delivering improved business performance. Whether it is helping a large pharmaceutical client to transform into a social enterprise or building a leadership program around digital innovation for a device manufacturer, we are here to help. In addition to this, our best practice guides, events, and training can all be combined to help you make the most of the opportunities that digital technology offers. Econsultancy supports the world's top brands and agencies, informing their digital strategy and helping them to better understand their digital initiatives.

About Bottle Rocket
Bottle Rocket is a full-service mobile solution provider, focused on creating handcrafted apps for the world's most discriminating brands. Since its founding in early 2008, Bottle Rocket Apps has developed more than 150 iPhone, iPad, and Android apps for leading brands such as Starwood Hotels & Resorts, Coca-Cola, NPR, Scripps Networks, Showtime, Fox News, NBC Universal, Viacom, and PetSmart, among many others. The company's apps have won numerous industry accolades, including multiple Apple Hall of Fame awards, and frequently appear at the top of their categories on the App Store. The team of senior strategists, architects, developers, and artists work their magic from the company's offices in Dallas, Texas.

About OgilvyRED
OgilvyRED provides strategic growth and innovation consulting services to clients globally. Powered by a core group of 1200 senior strategic consultants from the global Ogilvy & Mather network, OgilvyRED applies the best talent, intellectual property, creativity, and tools -- sourced from anywhere inside or outside Ogilvy, WPP, and selected external partners.

In the face of monumental changes to business, branding, and marketing, OgilvyRED is a crucial change agent that helps clients solve their thorniest brand and marketing problems.

OgilvyRED makes the connection between deep strategy and creativity to uncover the actionable answers clients need. Positive, measurable brand and business outcomes are OgilvyRED's single-minded goal.

Contact Information

  • Contact:
    Beth Paulino
    Kerianne Slattery
    Ogilvy CommonHealth Worldwide
    973.352.1000 tel