SOURCE: Four51

February 22, 2008 11:10 ET

Shared Catalogs Drive "Network Effect" Among Thousands of Print Distributors and Suppliers Using Four51 E-Commerce Platform

New Functionality Gives Distributors Drag-and-Drop Access to Pre-Configured Supplier Catalogs

MINNEAPOLIS, MN--(Marketwire - February 22, 2008) - Print distributors selling products on Four51's e-commerce platform can now add new product lines to their online offerings with a simple drag-and-drop. Four51's new shared catalog functionality creates an "any-to-any" market by allowing suppliers to create pre-configured catalogs of specific product types and make them instantly available to thousands of distributors and ultimately to the more than 25,000 buying companies on the Four51 network.

Beacon Promotions (, a promotional products supplier, is Four51's first shared catalog provider. Beacon offers a pre-configured catalog full of customizable products including pens, mugs, bags and other business accessories and promotional items.

"We sell through distributors exclusively, and our people understand the needs and challenges distributors face and what their customers are looking for," said Gary Haley, senior vice president of sales at Beacon Promotions. "Our shared catalogs on the Four51 network help us extend our reach and helps distributors grow their businesses."

Four51 ( is an open e-commerce platform for buyers, sellers and suppliers of indirect goods, including printed materials and promotional products. Signature Media Group (, a print distributor based in Minneapolis and a long-time Four51 user, has already put shared catalogs to use.

"We've been using the Four51 ordering platform with our customers since 1999, and we have about 95 percent of our orders going through the system," said Bob Bernier, president and CEO of Signature Media Group. "For us, it's all about efficiency, and shared catalogs epitomize efficiency. We stay focused on what we do best, and it's an easy way to add value for our customers."

To learn more about shared catalogs on the Four51 network, listen to the recent interview with the first shared catalog supplier and user, which can be found at

About Four51

Four51 is the open e-commerce platform of choice for buyers, sellers and suppliers of indirect goods. The Four51 network is growing virally at the rate of 1,100 buyers per day. Four51's comprehensive, Web-based solution includes the ability to create custom catalogs and order, track and modify printed materials online. Founded in 1999, Four51 is headquartered in Minneapolis and is recognized as a leader in helping customers worldwide drive demand, on demand. For more information on Four51 visit or call 952-294-0451.

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