PALO ALTO, CA--(Marketwire - March 31, 2011) - Today, ShareThis, the world's largest market for sharing and influence, reasserted its commitment to consumer privacy and awareness by announcing its selection of Evidon services for management and compliance with the Digital Advertising Alliance's Self-Regulatory Program for Online Behavioral Advertising. The agreement brings Evidon's Assurance Platform -- Evidon InForm -- and analytics tools to all buyers using the ShareThis platform, and demonstrates the company's compliance with the DAA program.
Compliance with the OBA principles outlined in the DAA program reinforces ShareThis' dedication to earning the trust and confidence of consumers, building consumer awareness and reinforcing responsible business and data management practices. Evidon's Assurance Platform enables a more trusted environment for everyone in the online ecosystem by giving businesses an easy, standard way of providing evidence of compliance with industry guidelines, and providing consumers with more transparency into and control over how their information is used online.
In addition to participating in the industry's compliance initiatives, ShareThis Chief Marketing Officer Kristen Fergason is leading the Interactive Advertising Bureau Data Council's effort to address misinformation around data gathering and usage and create a compelling educational program within the industry.
"Now more than ever, it's crucial that we establish a standard of transparency and trust with consumers," said Fergason. "I'm excited to announce our compliance progress and look forward to working with the IAB and its members to proactively help the online advertising industry better understand and manage their own efforts. We hope our actions will help spur others in the industry to strengthen their own commitment to consumer privacy and awareness."
"Transparency, consumer education, and privacy protection are critical issues for the interactive industry," said Patrick Dolan, Executive VP and COO at the IAB. "We salute ShareThis for being proactive and participating in the self-regulatory privacy initiative."
About ShareThis
ShareThis is the largest market for sharing and influence across the web, reaching more than 400 million users across nearly 1 million websites. ShareThis offers the most innovative sharing platform for today's social audience, with solutions for advertisers and publishers that inspire people to share. Based in Mountain View, CA with offices in New York and Cincinnati, the company is privately held with funding from Draper Fisher Jurvetson, Blue Chip Venture Company, DFJ Mercury, Reservoir Partners, Illinois Ventures, Queen City Angels and RPM Ventures. For more information, visit http://www.sharethis.com.
About Evidon
Selected by the Digital Advertising Alliance to power its online behavioral advertising self-regulatory program, Evidon (formerly Better Advertising) enables a more trusted environment for everyone in the online ecosystem. It gives businesses an easy, standard way of providing evidence of compliance with industry guidelines, and consumers more transparency into and control over how their information is used online. By empowering consumers and earning their trust, businesses build their brands, participate in OBA with confidence and generate results. For more information, please visit: www.evidon.com.
Contact Information:
Contact:
Corey Lewis or Victoria Whitney
LaunchSquad
sharethis(at)launchsquad(dot)com
415.625.8555