January 31, 2011 09:00 ET
ShareThis Names Kristen Fergason Chief Marketing Officer
Fergason, a Former Yahoo!, MLB Executive, Will Lead Marketing Strategy, Help Publishers and Marketers Benefit From the Value of Sharing
PALO ALTO, CA--(Marketwire - January 31, 2011) - Today, ShareThis, the world's largest market for sharing and influence on the Web, announced the expansion of its executive team with the appointment of Chief Marketing Officer Kristen Fergason. Fergason brings more than 15 years of marketing experience from leading interactive and entertainment brands, including Yahoo!, Maven Networks, Inc. and Major League Baseball Advanced Media.
In addition to hiring Fergason, ShareThis also named Julie Greenhouse SVP Ad Sales & Business Development, and Ben Slutter Vice President of Revenue and Ad Operations. Both were with the company previously.
With a reach of more than 400 million users across nearly 1 million websites, ShareThis is changing the way information is navigated based on how people interact and relate to each other online. ShareThis allows users to share content from anywhere to anyone, while simultaneously enabling publishers and advertisers to understand and tap into the value of sharing in order to better reach and address their consumers through its social advertising platform AudienceShare.
During the past year, ShareThis released a collection of products for each of its primary audiences, aimed at increasing ease of sharing for consumers while also allowing publishers to take advantage of cutting edge sharing technologies. New launches included consumer products such as the ShareThis Stream, publisher tools including the Trending Content widget, the Influence Insights analytics platform and new sharing buttons.
A seasoned marketing expert, Fergason will enhance the company's industry influence by leading ShareThis' overall marketing strategy and execution.
"I couldn't be joining ShareThis at a better time. The company is growing exponentially, there's an exceptional team in place and we're committed to leading this new sharing economy," said Fergason. "ShareThis is firmly planted at the intersection of social interaction and online economics, so there's an enormous opportunity to build awareness and success in the market."
In addition to some of her more traditional duties as Chief Marketing Officer, Fergason will also be taking the lead on various initiatives surrounding data usage and control, working closely with leading Industry associations such as the IAB to help publishers and advertisers better navigate privacy issues confronting the ecosystem.
Prior to joining ShareThis, Fergason held executive roles in marketing and business development at leading digital consumer companies, including the leadership of business-to-business marketing and industry outreach at Yahoo! Before that position, Fergason was Vice President of Marketing at Maven Networks, Inc., where she directed marketing efforts, including marketing, public relations, brand vision, marketing strategy and market development. She was also a member of the Major League Baseball Advanced Media executive team for six years, serving as Vice President of Marketing.
ShareThis is the world's largest market for sharing and influence on the web. With more than 400 million users across nearly 1 million websites, ShareThis is changing the way information is navigated and organized based on how people interact and relate to each other online. ShareThis allows users to share content from anywhere to anyone, while simultaneously enabling publishers and advertisers to tap into the value of sharing and better address their consumers. Based in Palo Alto, Calif., with offices in New York and Cincinnati, the company is privately held with funding from Draper Fisher Jurvetson, Blue Chip Venture Company, DFJ Mercury, Reservoir Partners, Illinois Ventures, Queen City Angels and RPM Ventures. For more information, visit http://www.sharethis.com, http://www.facebook.com/ShareThis or http://www.twitter.com/ShareThis.