SOURCE: ShareThis


April 18, 2011 08:00 ET

ShareThis Ranked by ComScore as Largest U.S. Distributed Content Media Network

Company Responds to Increasing Demand, Announces Hire of Chief Scientist, Chief Architect of Advertising Systems

PALO ALTO, CA--(Marketwire - Apr 18, 2011) - According to March 2011 ComScore data, ShareThis was the largest distributed content media network in the United States, reaching nearly 172 million unique visitors. ComScore defines distributed content as "widgets, gadgets or applications, is any content that is viewed by the end user on a webpage not owned by the content publisher." The ShareThis suite of tools, including the popular sharing widget, is distributed across nearly 1 million websites and reach more than 400 million people per month worldwide.

During the past year, ShareThis has nearly doubled its publisher base while releasing a number of new products aimed at increasing ease of sharing for consumers as well as allowing publishers to take advantage of cutting-edge sharing technologies. The latest release of the company's ShareWidget incorporates OAuth, an open protocol that allows secure API authorization in a simple and standard method, into the sharing experience. This enhancement allows people to share directly from a publisher's site rather than taking them off the site. According to ComScore, ShareThis widgets were also viewed more in March than tools made by several other competing technology and media companies, making the ShareThis platform an even more compelling proposition for content owners.

The company also announced the expansion of its executive team with the addition of two key hires: Yan Qu, Ph.D., as chief scientist and Prasanta Behera as chief architect, advertising systems.

Qu brings more than a decade of research experience to the ShareThis team, most recently with AOL Advertising Inc. where she served as technology director of research and development. Behera also brings years of experience to the team, specializing in display ad targeting, data architecture and identity management. He comes to ShareThis from Yahoo!, where he was director and senior architect of display ad targeting. Additional recent hires include Andy Stevens, director of sales development and strategy, Karen Weber, director of marketing communications, Robb Sala, director of publisher services, and Tom Spano, social media manager.

"Growth has been our singular focus at ShareThis. From growing our publisher base and the number of people who interact with and use our tools every day to growing our team to meet the incredible demand from advertisers and publishers, expansion in each and every market has been key for us," said ShareThis CEO Tim Schigel. "The ComScore numbers put this in to real terms for us and validated our hard work and position in the industry. As we move forward, Yan Qu and Prasanta Behera are going to be invaluable in helping the company scale to keep meeting demand as well as helping to create new and better ways to help publishers, advertisers and consumers take advantage of what online sharing has to offer."

About ShareThis
ShareThis is the largest market for sharing and influence across the web, reaching more than 400 million users across nearly 1 million sites. ShareThis makes content more engaging for publishers and marketing more impactful for brands by tapping into its true influence and value. Based in Palo Alto, CA with offices in New York and Cincinnati, the company is privately held with funding from Draper Fisher Jurvetson, Blue Chip Venture Company, DFJ Mercury, Reservoir Partners, Illinois Ventures, Queen City Angels and RPM Ventures.

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