-- Forty-six percent of users share content via email compared to 33.32 percent via Facebook, 14.47 percent via other channels and only 5.82 percent via Twitter; -- Of content shared, 40.1 percent of clicks come from shared articles on Twitter, 35.2 percent of clicks come from email and other social channels, and 24.6 percent of clicks come from Facebook; -- However, once they have clicked through, Twitter has a lower level of engagement at 1.66 page views per unique click, with email maintaining the highest engagement at 2.95 page views, followed by Facebook with 2.76 page views."As a publisher in today's online media world it is a huge priority for us to very intimately understand all the traffic that comes to our site, to ensure that we are maximizing our users' experience," said Daniel Mandell, Director of Business Development, US Weekly. "Sharing through email and social channels is driving more and more readers, and is an increasingly popular way to interact with our content. Not only does ShareThis facilitate this growth, they provide us with valuable and actionable insights -- beyond the simple fact that our users are sharing -- into how and what they are sharing and the impact their shares have on others." "Sharing is valuable because everybody does it," said Tim Schigel, CEO, ShareThis. "People have always looked to those they know to find the information they care about and it is changing the way everyone interacts with content. With such large amounts of digital content being produced, it is impossible to absorb it without some kind of filter, so naturally, people are using friends, family and colleagues as that filter and all of a sudden everyone is an influencer. Our goal is to make it as easy as possible for everyone to share the information they want, while simultaneously helping publishers benefit from these interactions by identifying what content is of most importance to their readers." About ShareThis ShareThis is the world's largest sharing network. It makes it easy to share ideas and get to the good stuff online. ShareThis is changing the economics of online publishing by creating a market of influence across the Web. ShareThis allows users to share content from anywhere to anyone, all without ever leaving the current page. ShareThis gives publishers the ability to increase the value of sharing and understand their influencers. Based in Mountain View, CA, the company is privately held with funding from Draper Fisher Jurvetson, Blue Chip Venture Company, DFJ Mercury, Reservoir Partners, Illinois Ventures, Queen City Angels and RPM Ventures.
Contact Information: Media Contacts: Corey Lewis or Virginia Zimpel LaunchSquad sharethis(at)launchsquad(dot)com +1 415 625 8555