Sharp Magazine and The Bay Launch The Search for Canada's Sharpest Man Contest

TORONTO, ONTARIO--(Marketwire - May 30, 2012) - Canada's 17,104,098 male population is replete with stylish men and Sharp Magazine and The Bay are out to find the sharpest. The Search for Canada's Sharpest Man, a national one month contest identifying the Canadian guy with the most panache and pizzazz is kicking off June 1, 2012. To initially launch and facilitate the hunt, photo kiosks will be set up in The Bay store locations in downtown Montreal, Toronto, Calgary and Vancouver.

From June 1^st until June 10^th, men are invited to visit the colorful mustard kiosks stationed by the West End Shops of The Bay men's designer department, and capture an image or video of themselves in their stylish "duds," which will be uploaded to www.SharpForMen.com. Entrants will rally their social networks to vote for their submission.

After June 10th, sharp Canadian men everywhere will be able to submit their photos online at www.SharpForMen.com. At the end of the voting period, the Top three with the most votes from each city, as well as the Top three online entries (total 15 finalists), will be judged by the fashion-savvy panel: Jeremy Freed, Sharp Magazine Editor-in-Chief, Suzanne Timmins, Fashion Director of The Bay and Shawn Hewson, Project Runway Canada judge and Bustle clothing designer. The winner will be flown to Toronto for a photo shoot, which will be part of a four-page feature in the September Style issue of Sharp Magazine, and a $5000 West End Shop designer shopping spree from The Bay.

Contempo Media Inc.

Led by John McGouran, publisher, and Michael La Fave, editorial and creative director, Contempo Media specializes in print, online, video and multimedia production for consumer, custom and content clients. Contempo Media is a leading online content producer with a powerful team of advertising copy writers and creative generators. Some of Contempo Media's corporate customers include Audi Canada, Audi U.S.A., www.Sympatico.ca and Volkswagen Canada. Contempo Media's consumer titles include Sharpmagazine, www.Sharpformen.com, www.TimeandStyle.ca and Sharp: The Book For Men.

Sharp: The Book for Men is exclusively produced by Contempo Media. It is available online at www.Sharpformen.com, on newsstands across Canada, in bookstores, such as Chapters/Indigo, as well as Shoppers Drug Mart and Loblaws.