Sharp Electronics of Canada

Sharp Electronics of Canada

March 27, 2007 09:20 ET


Launch of flagship MFP line marks company’s first entry into segment and highlights momentum of Open Systems Architecture

Attention: Tech/Telecomm Editor MISSISSAUGA, ONTARIO--(CCNMatthews - March 27, 2007) - Sharp Electronics of Canada Ltd. (SECL) is debuting a new flagship production multifunctional peripheral (MFP) line and highlighting the momentum of Sharp Open Systems Architecture. Sharp is demonstrating how its dealers and direct sales team can take "the open road," creating their own destiny by becoming closer to their customers' business through personalization of the MFP and its applications.

"With the introduction of the new trio of production MFPs, Sharp now offers one of the most comprehensive product lines to meet any type of business need," said Brad Wardell, Director of Marketing, Business Solutions Division, SECL. "We are also taking this one step further by providing a platform to solve business problems for customers through the power of customization, enabled by our Open Systems Architecture. This program has become truly established in the marketplace, and we're continuing to add new developers for limitless applications."

Sharp Open Systems Architecture Gains Momentum
Sharp Open Systems Architecture (Sharp OSA), a gateway platform for seamless connection to network applications via the MFP, will be an important focus of the coming year. OSA has grown significantly over the past year, supported by the enrollment of more than 70 developers in less than nine months, with plans to add more in the coming year.

Sharp OSA allows for custom integration of the MFP interface for seamless access to a company's networked applications. This allows businesses to use their MFPs to access enterprise applications, including document management applications, reporting functions and programs developed internally. In addition, Sharp OSA functionality can be deployed over the network for simplified integration.

New Powerful and Reliable Production MFPs
SECL is announcing the groundbreaking launch of three flagship production systems for the high-volume market this summer, marking the company's first entry into the segment. The new monochrome models (MX-M850, MX-M950 and MX-M1100) combine reliability, durability and enhanced performance, offering impressive print and copier speeds ranging from 85 to 110 PPM. Controlled by a large LCD display for ease of operation and viewing, these production-capable MFPs offer robust finishing options and can complete jobs quickly using Sharp's Scan2™ technology that minimizes paper handling while maximizing performance and providing faster scan speeds.

Built for heavy volume, the new MX Series models offer enhanced engineering features including a developer cooling system to help prevent excess heat buildup, a multi-feed detection sensor to detect misfeeds and a highly rigid frame for increased durability.

Enhanced Workgroup B&W and Colour Digital Imagers
Sharp is introducing a new B&W workgroup MFP series that, like its predecessor (the AR-M series), offers dual-scanning speeds that average 115 per cent faster than competitive models, and Sharp's exclusive Scan2 Technology. These workgroup MFPs (models MX-M550/M620/M700) have printing and copying speeds of 55/62/70 ppm and support Sharp OSA. The units feature inbound routing for fax-to-email and scan to SMB that allows files to be scanned directly to network folders. Security has been enhanced with IPsec support for integration into higher security IT environments as well as SSL support, which provides encryption for highly confidential information to be more securely communicated over the Internet. The MFPs also feature a large 8.9-inch LCD touch screen interface for easy viewing and programming, and a USB port for easy Firmware updates.

The Sharp Experience Commitment
Sharp is a proud company that has always operated on a basis of trust and mutual respect with the world, nature and mankind. The Sharp Experience was developed in Canada as a sincere business approach that separates Sharp from the competition. It is everything a customer should expect from a friendship - trust, dependability, accountability and flexibility, all within a fun and supportive professional environment. For more information about the complete line of Sharp document solution products, visit
/For further information: Wendy Vincent
Pilot PMR on behalf of Sharp Electronics of Canada Ltd.
416-462-0199 x31

Contact Information

  • Wendy Vincent, Pilot PMR for Sharp
    Primary Phone: 416-462-0199 ext. 31