SOURCE: Marin Software

Marin Software

March 06, 2017 09:00 ET

Sharper Image's Google Shopping Campaign Profit Increases 110% With Marin Software

Renowned brand uses Marin's SKU-level bidding for shopping campaigns

SAN FRANCISCO, CA--(Marketwired - March 06, 2017) - Today, Marin Software Incorporated (NYSE: MRIN), a leading provider of cross-channel, cross-device, enterprise marketing software for advertisers and agencies, announced that Sharper Image used Marin Search to increase profits 110% over the 2016-2017 holiday season for its Google Shopping campaigns. Sharper Image also realized significant efficiency gains with Marin's automated reporting.

Sharper Image is an e-commerce company offering consumers an engaging way to find the latest home electronics, air purifiers, and other lifestyle products. After its 2015 holiday season, Sharper Image decided it needed a technology partner to help it master the complexities of Google Shopping from an analytics, automation, and bidding perspective in order to accomplish its goal of improving profits in the 2016 season.

Sharper Image began working with Marin Software in the spring of 2016 to improve profits beyond what it achieved in 2015. Marin Software's account management team advised Sharper Image to take advantage of the full suite of retail features available, and shared some best practices to help in that effort. Changes were made, Sharper Image enabled Marin's automation and bidding solutions, and it yielded a 110% year-over-year increase in Sharper Image's Google Shopping profits in 2016.

"Since Marin allows us to bid down to the SKU level, we're able to give every single product in our catalog the appropriate bid," said Kirk Ciarrocchi, Search Marketing Manager, Sharper Image. "Increasing our holiday shopping campaign profit by over 100% is a significant feat that Marin Software enabled."

"We're happy we were able to provide Sharper Image with an intelligent, automated bidding solution," said Patrick Hutchison, Product Marketing Manager for Search at Marin Software. "There's a good reason Google Shopping Ads are a product of choice for retail advertisers, and we're proud to be able to raise the bar on our customers' search advertising performance."

Read the case study here:
http://www.marinsoftware.com/customers/case-studies/sharper-image

About Sharper Image

Sharper Image is an American brand, founded in 1977. Sharper Image products are fun, unique, and innovative and span across numerous lifestyle categories, including electronics, health, wellness, beauty, home, recreation fitness, and travel, just to name a few. Sharper Image products are available for purchase via the Sharper Image's direct mail catalog and at https://www.sharperimage.com. To stay up to date with the latest news from Sharper Image, follow @SharperImage on Twitter and Instagram. Become a fan of Sharper Image on Facebook at facebook.com/Sharperimage.

About Marin Software

Marin Software Incorporated's (NYSE: MRIN) mission is to give advertisers the power to drive higher efficiency, effectiveness, and transparency in their paid marketing programs that run on the world's largest publishers. Marin provides industry leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Offering an integrated SaaS ad management platform for search, social, and display advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert precise audiences based on recent buying signals from users' search, social, and display interactions. Headquartered in San Francisco, with offices in eight countries, Marin's technology powers marketing campaigns around the globe. For more information about Marin Software, please visit marinsoftware.com.

Forward-Looking Statements

This press release contains forward-looking statements including, among other things, statements regarding Marin's business and product capabilities. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to our ability to grow sales to new and existing customers; our ability to expand our sales and marketing capabilities; our ability to retain and attract qualified management and technical personnel; delays in the release of updates to our product platform or new features; competitive factors, including but not limited to pricing pressures, entry of new competitors and new applications; quarterly fluctuations in our operating results due to a number of factors; inability to adequately forecast our future revenues, expenses, Adjusted EBITDA, cash flows or other financial metrics; delays, reductions or slower growth in the amount spent on online and mobile advertising and the development of the market for cloud-based software; progress in our efforts to update our software platform; adverse changes in our relationships with and access to publishers and advertising agencies; level of usage and advertising spend managed on our platform; our ability to expand sales of our solutions in channels other than search advertising; any slow-down in the search advertising market generally; shift in customer digital advertising budgets from search to segments in which we are not as deeply penetrated; the development of the market for digital advertising; acceptance and continued usage of our platform and services by customers and our ability to provide high-quality technical support to our customers; material defects in our platform including those resulting from any updates we introduce to our platform, service interruptions at our single third-party data center or breaches in our security measures; our ability to develop enhancements to our platform; our ability to protect our intellectual property; our ability to manage risks associated with international operations; the impact of fluctuations in currency exchange rates, particularly an increase in the value of the dollar; near term changes in sales of our software services or spend under management may not be immediately reflected in our results due to our subscription business model; adverse changes in general economic or market conditions; and the ability to acquire and integrate other businesses, including our acquisitions of Perfect Audience and SocialMoov. These forward-looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent report on Form 10-K, recent reports on Form 10-Q and current reports on Form 8-K which we may file from time to time, all of which are available free of charge at the SEC's website at www.sec.gov. Any of these risks could cause actual results to differ materially from expectations set forth in the forward-looking statements. All forward-looking statements in this press release reflect Marin's expectations as of November 9, 2016. Marin assumes no obligation to, and expressly disclaims any obligation to update any such forward-looking statements after the date of this release.

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