-- Solidifies LCD leadership with landmark four primary color technology
that enables more than one trillion colors, as well as increased energy
efficiency
-- Showcases Clean Energy-Creating Sharp Solar Innovations
-- Demonstrates Plasmacluster® air purifier and LED lighting technology
to help improve overall room environment
Sharp continues to contribute to the
achievement of an overall green society, and at CES 2010 this is evident in
the company's new product introductions, led by a revolutionary LCD
technology that will not only change the way consumers see color, but
will greatly increase energy savings. It is equally evident in Sharp's
energy and solar
innovations, as well as developments in room environments to help
foster healthy, safe lifestyles.
"As we move into a new decade, Sharp is prepared to bring consumers the
utmost in quality home entertainment products while helping to ensure the
smallest footprint possible on the environment," said Michael Troetti,
president, Sharp Electronics Marketing Company of America. "We're ushering
in a new phase of LCD technology, led by our new four primary color
technology, and are excited to roll out our new energy-efficient AQUOS®
LED LCD TV lines. Sharp's booth also offers a look into the future of
solar and LED lighting innovations to further improve the consumer
lifestyle."
Four Primary Color Technology
Sharp's proprietary four primary color technology, which will be employed
in several new AQUOS LED LCD TV models introduced at CES, adds (Y) yellow
to the traditional (R) red, (G) green and (B) blue, enabling more than a
trillion colors to be displayed. In addition to this groundbreaking
technology, Sharp is introducing a wide assortment of LED-backlit LCD TVs
with increased performance, energy-efficient panels and contemporary new
designs in the widest array of screen size offerings. Sharp's four primary
color technology truly expands the color gamut, faithfully rendering nearly
all colors that can be discerned with the unaided human eye. The
technology enables the display to reproduce colors that have been difficult
to portray using conventional LCD displays, such as the golden yellow color
of brass instruments. When combined with Sharp's 1080p X-Gen LCD panel,
which incorporates UV2A Technology, the displays offer dramatic reduction in
energy consumption compared to conventional fluorescent-backlight LCD TVs.
Energy and Solar Innovations
Advances in solar technology remain a priority, and as one of the world's
leading solar cell manufacturers and a U.S. market leader, Sharp is working
to incorporate solar technology in solar-powered vehicles, aircrafts and
ships in the near future, as well as to power space satellites. For
example, last October a solar car, equipped with Sharp compound solar
cells, won the 2009 Global Green Challenge, one of the world's largest
solar car races, held in Australia. The winning vehicle will be a part of a
solar display at Sharp's CES booth, alongside other solar innovations such
as the solar powered cell phone.
Room Innovations
Today, consumer behavior is increasingly geared towards healthy, safe
lifestyles. As a result of consumer demand for better indoor air quality --
free of bacteria, allergens and unpleasant odors -- health-related products
are becoming more and more popular. Sharp's Plasmacluster® air purifiers
employ a unique combination of technologies to quietly and efficiently
clean and refresh the air in a home. Sharp's proprietary Plasmacluster ion
technology is the leading air purification technology in Japan and Sharp is
planning for its widespread use around the world. Also on display in
Sharp's CES 2010 booth is LED lighting, which the company will begin
rolling out in the U.S. this spring. LED lighting is non-hazardous, using
eco-friendly components and contains no mercury. Since LEDs are a
solid-state light source they generate less heat and are more durable,
leading to a longer lifespan.
AQUOS Net™
Sharp has also recently made enhancements to its AQUOS Net™ service,
which gives users instant access to customized Web-based content in the
form of widgets, as well as real-time customer support. Sharp's newest
version of AQUOS Net delivers streaming video with Netflix®. Sharp has
also added a new service called Twitter for Sharp that allows consumers to
follow their Twitter streams, update, monitor and tweet back, all through
the TV display and remote.
In addition to the four primary color AQUOS LED LCD TVs, photovoltaic
products and room innovations including the Plasmacluster air purifier and
LED lighting, the 2010 CES Sharp Electronics booth features a myriad of
styles and sizes of AQUOS LED LCD TVs, ranging from 19- (18 1/2" diagonal)
up through an industry first 68-inch screen class size (68 1/3" diagonal).
These models offer energy-saving features, modern designs and stunning
pictures. Sharp is also expanding its AQUOS CCFL LCD TV line-up, with
Sharp's first 240 Hz offering and several new 1080p screen sizes that offer
optimal performance at competitive price points.
Complementing the AQUOS LCD TV introductions are two new Netflix®-ready
Sharp AQUOS Blu-ray players that support BD-ROM Profile 2.0 for BD Live
interactive features as well as RSS feeds through an Ethernet jack-enabled
Internet connection. These energy-efficient models offer enhanced audio
decoding and connectivity with an easy-to-use interface, providing a
cutting-edge home theater experience. In addition to two new advanced
Blu-ray players, Sharp is introducing several audio products that
incorporate superior sound technology -- a new audio home theater system
with built-in Blu-ray and sound bar as well as new stylish docking systems
made for iPod® that allow the user to charge and play music directly from
any iPod. For detailed information on Sharp's new products, please see the
individual product announcements at www.sharpusa.com/ces2010.
For more information on Sharp's full line of products, contact Sharp
Electronics Corporation, Sharp Plaza, Mahwah, N.J., 07495-1163, or call
800-BE-SHARP. For online product information, visit Sharp's Web site at
sharpusa.com. Become a fan of Sharp AQUOS at www.facebook.com/SharpAQUOS
and follow us on Twitter @Sharp_USA.
Sharp Electronics Corporation is the U.S. subsidiary of Japan's Sharp
Corporation, a worldwide developer of one-of-a-kind home entertainment
products, appliances, networked multifunctional office solutions, solar
energy solutions and mobile communication and information tools. Leading
brands include AQUOS® Liquid Crystal Televisions, 1-Bit™ digital audio
products, SharpVision® projection products, Notevision® multimedia
projectors, Insight® Microwave Drawer appliances, SuperSteam™ ovens,
Plasmacluster® air purifiers and the OnEnergy™ solar system. For more
information visit Sharp Electronics Corporation at www.sharpusa.com
Sharp and AQUOS and Plasmacluster Ion are registered trademarks of Sharp
Corporation
Blu-ray disc is a trademark of Blu-ray disc association
iPod is a registered trademark of Apple, Inc.
All other trademarks are property of their respective owners
Contact Information: CONTACT: Melissa Non Crenshaw Communications Phone: 646-484-4503 E-mail: melissa@crenshawcomm.com www.crenshawcomm.com Chris Loncto Sharp Electronics Corporation Phone: 201-529-8680 E-mail: lonctoc@sharpsec.com