SOURCE: Sharp Electronics

January 06, 2010 16:30 ET

Sharp® Expands the LCD Color Gamut With a Groundbreaking Technology in Three Newly Designed AQUOS® LED LCD TV Series

CES 2010 -- Booth #11017 -- Las Vegas Convention Center

LAS VEGAS, NV--(Marketwire - January 6, 2010) -

--  Revolutionary four-primary-color technology enables more than one
    trillion colors
--  Three UltraBrilliant Edge-lit AQUOS LED LCD TV Series with sizes
    ranging from 40- (40" diagonal) to an industry-first 68-inch (68 1/32"
    diagonal) screen class
--  Newly developed dramatic, contemporary design sets the standard
--  Flagship LE920 Series offers AquoMotion 240 for clearer fast-moving
--  AQUOS Net™ adds streaming video for enhanced home theater

Sharp unveils three new AQUOS LED LCD TV series, breaking new ground in LCD technology and design. Premiering in the U.S. in early 2010, this next-generation set of UltraBrilliant Edge-lit AQUOS LED LCD TVs unveils a revolutionary technology, introducing never-before-seen colors to the TV industry. Unveiled by the company at the 2010 International Consumer Electronics Show (CES), Sharp's proprietary four-primary-color technology enables more than a trillion colors to be displayed for more sparkling golds, Caribbean blues and sunflower yellows.

"As a pioneer in the LCD industry, Sharp continues to advance the technology, introducing its first LED-backlight LCD TV on the market less than two years ago and paving the way for larger screen sizes, thin designs and Internet connectivity," said Mikio Katayama, president and chief operating officer, Sharp Corporation. "We have changed the way an LCD TV produces an image with the new four-primary-color technology, allowing us to broaden the visual experience and immerse consumers in a new world of color."

Four Primary Color Technology

This four-primary-color display employs a four-color filter, for the first time in the industry, that adds the color Y (yellow) to the three colors of R (red), G (green), and B (blue). This combination expands the color gamut, faithfully rendering nearly all colors that can be discerned with the unaided human eye. Four-primary-color technology enables the display to reproduce colors that have been difficult to portray using conventional LCD displays, such as the golden yellow color of brass instruments.

When combined with Sharp's 1080p X-Gen LCD panel, which incorporates UV2A Technology, the displays offer dramatic reduction in energy consumption compared to conventional fluorescent-backlight LCD TVs.

Continuing Sharp's history of innovation and originality, the new AQUOS LEDs offer a stunning new contemporary design that pushes the envelope for flat-screen television artistry. At only 1.6-inches thin, the full-front panel glass (on the LE920 and LE820 series) extends to meet the slim border for a subtle edge that befits the elegance of a modern home theater.

These advanced AQUOS LED LCD TVs also include Sharp's newest version of AQUOS Net, which delivers streaming video with Netflix®. AQUOS Net gives users instant access to customized Web-based content as well as AQUOS Advantage Live real-time customer support. The new AQUOS LED LCD TV product lines are all compliant with Energy Star® Version 4.0 standards which become effective in May 2010 and are equipped with Sharp's OPC function that automatically adjusts the unit's brightness based on the lighting of the room.

LE920 Series

The LE920 AQUOS LED LCD TV Series represents the flagship line of this new suite of AQUOS products, offering the pinnacle in image quality and connectivity. This Full-HD 1080p LCD TV Series, available in an industry-first 68-inch (LC-68LE920UN) screen class size, as well as 60- (LC-60LE920UN) and 52-inch (LC-52LE920UN) screen class sizes (68 1/32", 60 1/32" and 52 1/32" diagonals respectively), combines Sharp's Full HD 1080p X-Gen LCD panel with its UltraBrilliant Edge-lit LED backlight to display vibrant colors and deep blacks. Additionally, this 1080p TV offers outstanding performance for fast-action imagery, employing AquoMotion 240, which virtually eliminates blur and artifacts on fast-moving video. Offering extreme flexibility, the LE920 Series includes a USB media player for digital video/music/photo enjoyment.

LE820/810 Series

Offering additional large-screen AQUOS LED LCD TV options, the LE820 and LE810 Series are available in 60- (LC-60LE820UN and LC-60LE810UN), 52- (LC-52LE820UN and LC-52LE810UN), 46- (LC-46LE820UN and LC-46LE810UN) and 40-inch (LC-40LE820UN and LC-40LE810UN) screen class sizes (60 1/32", 52 1/32", 45 63/64" and 40" diagonals respectively). Similar to the LE920 Series, these models combine Sharp's X-Gen LCD panel with an UltraBrilliant Edge-lit LED backlight. Sharp's proprietary Fine Motion Enhanced technology is included for 120 Hz Frame Rate Conversion, as well as fast response time (4 ms).

Advanced Connectivity

--  Four HDMI™ with Instaport™ quick switching to avoid delay when
    switching between sources
--  1080p component video input
--  RS-232C input for custom installations
--  PC input so the TV serves a dual purpose as a PC monitor
--  Ethernet jack for high-speed Internet
--  USB input for music/photos(LE820/810)


--  The LC-68LE920UN will be available in May, pricing is TBD
--  The LC-60LE920UN will be available in May, pricing is TBD
--  The LC-52LE920UN will be available in May, pricing is TBD
--  The LC-60LE820UN will be available in March for an MSRP of $3,999.99
--  The LC-52LE820UN will be available in March for an MSRP of $2,999.99
--  The LC-46LE820UN will be available in March for an MSRP of $2,399.99
--  The LC-40LE820UN will be available in March for an MSRP of $2,199.99
--  The LC-60LE810UN will be available in March for an MSRP of $3,499.99
--  The LC-52LE810UN will be available in March for an MSRP of $2,599.99
--  The LC-46LE810UN will be available in March for an MSRP of $2,099.99
--  The LC-40LE810UN will be available in March for an MSRP of $1,799.99

For more information on Sharp's full line of LCD TVs, contact Sharp Electronics Corporation, Sharp Plaza, Mahwah, N.J., 07495-1163, or call 800-BE-SHARP. For online product information, visit Sharp's Web site at Become a fan of Sharp AQUOS at and follow us on Twitter @Sharp_USA.

Sharp Electronics Corporation is the U.S. subsidiary of Japan's Sharp Corporation, a worldwide developer of one-of-a-kind home entertainment products, appliances, networked multifunctional office solutions, solar energy solutions and mobile communication and information tools. Leading brands include AQUOS® Liquid Crystal Televisions, 1-Bit™ digital audio products, SharpVision® projection products, Notevision® multimedia projectors, Insight® Microwave Drawer appliances, SuperSteam™ ovens, Plasmacluster® air purifiers and the OnEnergy™ solar system. For more information visit Sharp Electronics Corporation at

Sharp and AQUOS are registered trademarks of Sharp Corporation

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Energy Star is a registered trademark of the Environmental Protection Agency

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