SOURCE: Shasta Industries, Inc.

Shasta Industries, Inc.

February 23, 2009 12:10 ET

Shasta Industries®, Shea Homes® and Waterfurnace International® Introduce BLU eQ™ Geothermal System in Arizona

PHOENIX, AZ--(Marketwire - February 23, 2009) - Shasta Industries, Inc.®, in cooperation with Waterfurnace® International and Shea Homes®, has developed a new geothermal heating and cooling system known as BLU eQ™. BLU eQ is a cutting edge solution which harnesses the thermal energy that is trapped in the soil and maximizes the natural ability of water to transport energy to heat and cool homes in an efficient cost saving manner.

"We saw that people were using geothermal heat pumps on ponds in the Midwest. We assumed geothermal heat pumps would have similar applications to the pools in the Southwest. The ground absorbs approximately 40% to 50% of the sun's solar heat, and water does an excellent job of capturing heat. We've combined these resources to successfully heat and cool homes in an innovative way. The advantages are twofold; our customers will enjoy improving their quality of life while saving money at the same time." Steve Ast -- Vice President of Sales and Marketing for Shasta Industries, Inc.

Simply stated, BLU eQ captures free energy from the earth in two ways; first from a ground loop of buried pipes that acts as a heat exchanger and second by incorporating a reservoir of water (heat sink). BLU eQ consists of a geothermal heat pump (water-source heat pump), an in-ground exchange system and a reservoir.

By using three renewable energy sources -- water, sun and geothermal -- this new product will lower a homeowner's carbon footprint substantially. For every one unit of electricity produced, BLU eQ will deliver four units of clean geothermal energy. Geothermal systems emit no carbon dioxide, carbon monoxide, or other greenhouse gases that are considered to be major contributors to environmental air pollution.

"It feels great to be partnering with such an outstanding company like Shasta Pools to offer this state of the art solution to our customers. At Shea Homes we are constantly looking for innovative products that not only increase the value of our homes but also contribute to a more sustainable environment. We are excited to be offering the BLU eQ solution to our customers and are confident it will contribute to lowering our customers overall utility costs." Ken Peterson -- Vice President of Sales for Shea Homes.

Studies have demonstrated that nearly 80% of all electricity used in a home is used for heating and cooling air, hot water heating and circulating pool water. This solution will lower the energy usage on these items up to 30% to 70% depending on the construction of the home.

Local utility companies have credits and or incentives that may cover up to 50% of the cost that qualifies under their Renewable Energy Incentive Program.(1) The Federal Government has committed financial support with a 30% tax credit for costs that qualify for the Residential Energy Efficient Property Credit.(2)

"The Department of Energy states that geothermal heating and cooling is the most energy efficient system available. As all three companies combined resources to work together developing BLU eQ, it quickly became apparent that it would be a great innovation for people in the Southwest." John Groulik -- Executive Vice President of Waterfurnace International, Fort Wayne, Indiana

Special thanks to the Town of Buckeye, Arizona for their assistance and support during the developmental phase.

For more information please contact Shasta Pools and Spas at 602.532.3870 or visit the web at

BLU eQ™ is a trademark of Shasta Industries, Inc®. Patent Pending

(1) Please contact your local utility company to see if you qualify for a renewable rebate or credit

(2) Please check with a tax professional to see if you qualify for federal, state or local renewable credits

Contact Information

  • Contact:
    Steve Ast
    Phone: (602) 532.3870