Shaw Communications Inc.

Shaw Communications Inc.

June 07, 2006 12:08 ET

Shaw Applauds CRTC Decision

CALGARY, ALBERTA--(CCNMatthews - June 7, 2006) -

CRTC Amendment Allows Shaw to Promote Its Full Suite of Products on Local Availabilities

Friday, June 2, the Canadian Radio-Television Telecommunications Commission (CRTC) approved Shaw's (TSX:SJR.B) (NYSE:SJR) application to expand its promotional material to be used as a substitute for local availabilities (i.e. non-Canadian advertising materials) on U.S. services such as CNN, TBS, A&E and TLC. The decision extended Shaw's ability to promote its full suite of products including Internet and Digital Phone as well as video services on many U.S services.

Now Shaw can advertise all of its products such as Shaw Digital Phone, Internet Services and Shaw Digital Cable during commercial breaks in U.S. satellite services. Previous regulation limited Shaw's use of the advertising inventory to only broadcasting, or video services.

"We are delighted with the CRTC's decision on our application," said Peter Bissonnette, President, Shaw Communications. "This decision will help provide additional resources to better serve our customer base and promote choice to customers."

For further information about the CRTC's decision regarding Shaw's application please visit

About Shaw Communications Inc.

Shaw Communications Inc. is a diversified Canadian communications company whose core business is providing broadband cable television, High-Speed Internet, Digital Phone, telecommunications services (through Big Pipe Inc.) and satellite direct-to-home services (through Star Choice Communications Inc.) to over three million customers. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR).

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