Shaw Communications Asks B.C. Youth to Put an End to Bullying and Join the #PinkShirtPromise Campaign

CALGARY, ALBERTA--(Marketwired - Feb. 17, 2015) - Shaw Communications today announced the launch of the Pink Shirt Promise campaign in B.C. to rally the province's youth to combat bullying in their communities. Launching today, and continuing until February 25, Shaw is encouraging all B.C. residents to make a personal pledge and inspire others to end bullying using the social media hashtag #PinkShirtPromise.

"As a Canadian Internet leader, we recognize the devastating, indiscriminate, and widespread nature of cyberbullying, and believe that no kid deserves to be the target of a bully whether online, on the playground, or in their homes," said Katherine Emberly, Vice President, Operations, Shaw Communications. "Research compiled by our partner, MediaSmarts, shows that many young people experience bullying as a common form of interaction online."

"We are calling on B.C. youth to lead all residents to spread positive actions through our Pink Shirt Promise campaign and become the fuel for social change to end cruel behavior," Ms Emberly said.

Participants of all ages can post an inspirational commitment using #PinkShirtPromise stating what they will do or are doing to help put an end to bullying and negativity. One inspiring post will win an all-expenses paid trip for two to the 2015 Teen Choice Awards in Los Angeles on August 9, 2015.

In support of the campaign, Shaw will be partnering with community organizations who have expertise in bullying prevention, awareness, and protection, including: MediaSmarts, The Canadian Centre for Child Protection, Kids Help Phone, Companies Committed to Kids, and the Rock Solid Foundation.

To make it as easy as possible for people to post their #PinkShirtPromise commitments, Shaw will offer all residents and visitors to B.C. guest access to the Shaw Go WiFi network. From February 19 until February 25, users can access Shaw Go WiFi by searching for available WiFi connections on their smartphones, laptops, tablets, or mobile devices by selecting "ShawGuest" on the list of available WiFi hotspots at participating locations and following the steps to register. A full list of locations is available at www.shaw.ca/wifi or by downloading the Shaw Go WiFi Finder app.

Visit www.shaw.ca/pinkshirtpromise to learn more about the Pink Shirt Promise Campaign and to view the Pink Shirt Promise campaign featuring ET Canada's Rick Campanelli.

About Shaw Communications

Shaw Communications Inc. is a diversified communications and media company, serving 3.2 million customers through a reliable and extensive fibre network. Shaw serves consumers with broadband Internet, WiFi, Digital Phone and Video products and services. Shaw Business Network Services provides business customers Internet, data, WiFi, telephony, Video and fleet tracking services. Shaw Business Infrastructure Services offers North American enterprises colocation, cloud and managed services through ViaWest. Shaw Media provides Canadians with engaging programming content through one of Canada's largest conventional television networks, Global Television, and 19 specialty networks including HGTV Canada, Food Network Canada, HISTORY® and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (TSX:SJR.B)(NYSE:SJR). For more information, please visit www.shaw.ca.