Shaw Rocket Fund

Shaw Rocket Fund

March 21, 2006 10:00 ET

Shaw Rocket Fund: Grade Four and Five Students Across Canada to Vote for Winner of 2006 Shaw Rocket Prize

CALGARY, ALBERTA--(CCNMatthews - March 21, 2006) -

Students in National Media Literacy Course to Award $50,000 Prize

Attention: Entertainment Editors, Education Editors and Community Editors

Students in grades four and five in English, French and Aboriginal schools across Canada will vote for the 2006 Shaw Rocket Prize winner and award the $50,000 prize to the producers of the best independently produced, Canadian TV program for children 12 and under.

The children are students in the Royal Conservatory of Music's Learning Through The Arts (LTTA) program. As part of an in-class media literacy course, approximately 375 students are critically assessing the finalist programs over a two-month period, and will then vote for the winner of the $50,000 prize.

"We feel that it is vital for kids have a say in what they consider to be the best program for the Shaw Rocket Prize," said Agnes Augustin, Executive Director, Shaw Rocket Fund. "This is an exciting, unique way for students to define in their own terms what quality television means to them and provides our Canadian producers with an honest assessment of their work directly from the audience."

From now until April, the LTTA students are establishing their own voting criteria, and reviewing and judging each finalist program based on these criteria. In April, the students will vote independently for the winner on a dedicated, secure web site. The winner will be announced on May 3rd in Toronto.

"Our collaboration with the Shaw Rocket Prize was very successful in 2005 and we are pleased to be working together again this year. The Shaw Rocket Prize is an excellent real-life case study for young people to explore within our media literacy program," said Angela Elster, Executive Director, LTTA. "These students are developing the ability to make sense of a new world of media that requires a keen awareness of aesthetic, cultural, visual, aural and technological elements. They are proud to have an important role in The Shaw Rocket Prize."

LTTA students will choose the winner from a pool of five finalists selected by an independent, international jury of leaders in children's TV from the U.K., U.S., Australia, Germany and Canada from submissions made by Canadian producers.

The five finalists for the prize are:

- Being Ian - Produced by Studio B (Being Ian) Productions, Vancouver

- Harry and His Bucket Full of Dinosaurs - Produced by CCI Entertainment Ltd., Toronto

- Heads Up! - Produced by Soapbox Productions, North Vancouver

- Naturally Sadie - Produced by Decode Entertainment Inc., Toronto

- Poko Season II - Produced by Halifax Film Company, Halifax

Shaw Rocket Prize

The Shaw Rocket Prize is the first prize of this kind in Canada, and is designed to fuel and promote the best in Canadian programming for kids. Open to all independent Canadian producers, the prize will be awarded annually for three years, with 2006 being its second year. The entire selection process is independent of the fund, and program entries do not have to receive funding from the Shaw Rocket Fund to be eligible.

The Shaw Rocket Fund

The Shaw Rocket Fund is a permanent, independently governed, not-for-profit corporation that is dedicated to supporting the production of high quality Canadian children's, youth and family television programming. Since 1998, the Shaw Rocket Fund has proudly invested over $46 million towards this important genre. Contributors to the Fund are Shaw Communications, Shaw Pay Per View Ltd., a division of Shaw Cablesystems GP, Star Choice Television Network Inc., EastLink Cablesystems, and Delta Cable Communications Ltd. For more information on the Shaw Rocket Fund and Shaw Rocket Prize, please visit

Learning Through the Arts

Learning Through the Arts, a program of the Royal Conservatory of Music, is the most extensive arts-based public school initiative in the world. Currently operating in 350 schools in Canada and in pilot projects in 12 countries around the world, the program brings working community artists into schools. In partnership with teachers, they create lessons that make core curriculum exciting and fun. Students are learning math through dance, language through songwriting, and social studies through visual art.

For more information on the Shaw Rocket Prize and Shaw Rocket Fund, visit For more information about LTTA, visit

Contact Information

  • JKR Communications
    Jennifer Kitchen
    (416) 576-5892 or (416) 486-2286
    JKR Communications
    Kristen Rector
    (416) 576-5892 or (416) 486-2286