Shaw Communications Inc.

Shaw Communications Inc.

April 21, 2009 13:23 ET

Shaw Video on Demand Is in Demand

Orders up 74% Year over Year

CALGARY, ALBERTA--(Marketwire - April 21, 2009) - As consumers nest at home during the economic slow-down, Shaw (TSX:SJR.B) (NYSE:SJR) is expanding its television viewing choices with outstanding new additions to their VOD line-up and offering value-based rental programs for Digital TV boxes.

With Digital Television viewers are able to tailor their television experience, offering them access to a wider variety of programming options, like HBO Canada, and an ever-expanding Video on Demand library. Hit shows such as 30 Rock and The Office are now available on Shaw VOD with new episodes accessible only one day after broadcast. These new arrivals join other popular series like Survivor now in its sixth season on Shaw VOD and box-office movie hits like Twilight and Milk.

"We are experiencing an increased demand for VOD services, up 74% compared to last year. In fact, last month we received 83,000 VOD orders in a single day," said Peter Bissonnette, President, Shaw Communications. "In today's economic environment our customers are demanding affordable home entertainment and that's exactly what we are delivering."

"With a night out at the movies costing the average family upwards of $50, we are extending our partnerships with many of the major studios to offer our digital customers new releases on VOD for only $5.99, often the same day they arrive on DVD rental shelves - and there are no late fees."

Shaw will launch The Wrestler today, April 21st, the same date it will be released on DVD and Blu Ray in Canada, in addition to adding Yes Man, Bride Wars, Quantum of Solace, Slumdog Millionaire and Marley & Me to their extensive VOD offering this month.

Committed to providing quality entertainment coupled with outstanding customer service, Shaw offers more than one million Digital customers the best in affordable and flexible viewing experiences. Viewers can access over 500 HD titles and 4,000 Standard Definition titles in their VOD library, including blockbuster films, top television series', extensive children's and family programming, UFC content and great sports and music options.

For more information on Shaw's VOD services or the Digital TV rental programs, visit or your interactive program guide.

About Shaw Communications Inc.

Shaw Communications Inc. is a diversified communications company whose core business is providing broadband cable television, High-Speed Internet, Digital Phone, telecommunications services (through Shaw Business Solutions) and satellite direct-to-home services (through Shaw Direct). The Company serves 3.4 million customers, including 1.6 million Internet and 700,000 Digital Phone customers, through a reliable and extensive network, which comprises 625,000 kilometres of fibre. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (TSX:SJR.B) (NYSE:SJR).

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