September 19, 2017 08:00 ET

Shawn Firehock Joins 4Cite as Vice President of Strategic Growth

ALBANY, NY--(Marketwired - September 19, 2017) - 4Cite, the first and only full-service, Real-Time Interaction Management services provider, today announced that Shawn Firehock has joined the company as Vice President of Strategic Growth. In this position, Shawn will oversee 4Cite's worldwide sales team and be responsible for supporting the company's strategic sales mission, performance and growth.

"Shawn is a digital transformation leader with 20 years of experience delivering strategic value to his clients and leading successful sales organizations," said 4Cite Senior Vice President of Sales and Marketing Jack Sturn. "He has proven experience defining, implementing and leading the execution of high impact solutions that drive measurable growth and optimization of client operations. We are thrilled to have him on the 4Cite team."

Most recently Firehock was Vice President, Digital Consulting Leader with EXL, a global provider of digital transformation, analytics and operations management solutions. Prior roles include strategy and growth leadership positions with Blue Slate Solutions, SS&C Advent software and Pega.

About 4Cite

Albany, New York-based 4Cite is the first and only full-service, Real-Time Interaction Management services provider with a centralized Interaction Hub that uses innovative web visitor identification technology and advanced data and analytics to identify previously unidentifiable customers and influence their purchasing activity. Via the use of proprietary technology that enables retailers to acquire, retain and reactivate, 4Cite helps companies drive both brand loyalty and increase revenues. 4Cite centralized Interaction Hub(TM) is used by the industry's leading B2C and B2B companies Harry and David, J.Jill and Vera Bradley. For more information, visit or call 844-545-7110.

CrossLink, 4Cite Data Network, 4Cite Interaction Hub, 4Cite Send-Time Perfection, Shopping Elsewhere Triggers, 4Cite OneTag and 4Cite Live Content are registered trademarks of 4Cite Marketing LLC. All other trademarks belong to their respective companies.

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