SOURCE: Shazaaam! Public Relations

Shazaaam! Public Relations

February 22, 2010 15:31 ET

Shazaaam! Named Global Agency of Record for ArtJen Complexus USA, LLC

SOUTHFIELD, MI--(Marketwire - February 22, 2010) - Shazaaam! LLC, an integrated marketing communications agency based in Southfield, Mich., was recently named Global Agency of Record for ArtJen Complexus USA, LLC.

Shazaaam! and its subsidiaries, social marketing agency Buzzphoria and experiential event and product sampling company Promo Marketing Team, will provide media relations, publicity, advertising, sales support, packaging design, collateral development, and social media marketing. In addition, Shazaaam! will provide marketing support for the relocation of ArtJen Complexus' headquarters to Detroit's TechTown, the relocation of its manufacturing facilities to Michigan, and the consolidation and selection of Michigan-based vendors.

"We are excited to represent ArtJen Complexus USA and its dietary product, mirafit fbcx," said Adrienne Lenhoff, president of Shazaaam! "The company just announced a University of California clinical study confirming mirafit fbcx, a naturally occurring, soluble fiber, reduces caloric absorption of fat in meals by 25-30 percent and significantly lowers blood cholesterol levels, equating to a weight loss of 1-1 1/2 pounds per week. This has enormous implications for the company and its future."

About ArtJen Complexus USA, LLC

Mirafit fbcx was developed by Dr. Joseph Artiss, associate professor of Pathology in Wayne State University's (WSU) School of Medicine (Detroit) and Dr. K-L Catherine Jen, chair of Nutrition and Food Science in WSU's College of Liberal Arts and Sciences. Artiss and Jen formed ArtJen to commercialize the mirafit fbcx technology. They acquired the rights to the technology from WSU to bring the product to the worldwide market. To learn more about mirafit fbcx and its benefits, visit

About Shazaaam!

Founded in 2001, Shazaaam! is an independently owned, privately held, award-winning marketing and public relations service and strategy agency headquartered in Southfield, Mich. Shazaaam! is the Detroit partner of the Pinnacle Worldwide network of PR agencies. The Shazaaam family of companies includes Shazaaam! Convergence Public Relations, an award-winning agency; Buzzphoria, the social media marketing agency; and Promo Marketing Team, brand ambassadors, experiential events, and product sampling. Shazaaam! Public Relations LLC in 2009 was named by Crain's Detroit Business as the number one "Cool Place to Work in Tough Times" in the 1 - 50 employees category. It is the second time Shazaaam! has been named a Crain's "Cool Company." In addition, in 2009 Shazaaam! was named, for the third year in a row, one of "Metropolitan Detroit's 101 Best and Brightest Companies to Work For" by the Michigan Business and Professional Association. For more information, go to

Contact Information

  • Contact:
    Mike Wilson for Shazaaam! LLC
    Marketing and Publicity
    (248) 366-0388