SOURCE: Showhomes Home Staging

Showhomes Home Staging

July 12, 2011 12:51 ET

She-conomy: Women Owners on the Rise at Showhomes Home Staging

Franchising Offers Women Professional Advancement

NASHVILLE, TN--(Marketwire - Jul 12, 2011) - Women are leading the charge of an entrepreneurial revolution, not just in the U.S. but all over the world and at Showhomes Home Staging. Some call this emerging economic trend the "she-conomy."

At Showhomes, successful women owners come from many areas and phases of life and business. Some were executives or managers in the corporate world, others transitioned into franchising after owning another small business.

Almost 80 percent of the company's franchisees are female owned or co-owned by a woman, Showhomes' COO Matt Kelton said.

"Wildly successful women are the norm at Showhomes Home Staging," Kelton said. "We're filled to the brim with professional woman successfully juggling career, family and community obligations.

"Smart women love the Showhomes model because of its low overhead and entry costs," Kelton added. "It's a franchise that can be run from home with a flexible schedule so franchisees can still make it to that all-important softball game or PTA meeting."

Linda Saavedra, a veteran corporate executive and former owner of a profitable property management company, skyrocketed to success less than two years after purchasing Showhomes Tampa in 2009.

"Showhomes was the next logical career growth step for me because it combined my management experience, my experience working with homeowners on a short-term basis and my flair for design," Saavedra said. "It's a small enough franchisor to be receptive to your input. They listen. Plus, there's a certain amount of freedom in the system to 'do your own thing,' provided it's within the corporate guidelines. That suits me."

Donna Muelver, co-owner of Showhomes Southeast Wisconsin, is another woman leading the way in the she-conomy.

Before purchasing a Showhomes Home Staging Franchise in 2003, Muelver owned and managed several small businesses. At the same time, she raised a family, cared for foster children and eventually took on the tasks and joys of being a grandmother.

"One of the best things about owning a Showhomes Home Staging franchise is that you have the ability to design your life to include more than just work," Muelver said. "It's easier to juggle the needs of work, family and community."

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