October 22, 2014 08:00 ET

SheerID and Avangate Partner on Making Targeted Academic and Military eCommerce Campaigns More Effective

Avangate's Digital Commerce Solutions Now Include SheerID's Eligibility Verification to Drive Better ROI

EUGENE, OR--(Marketwired - Oct 22, 2014) - SheerID announces a partnership with Avangate to provide software and online service companies eligibility verification functionality within Avangate's digital commerce platform. The partnership gives online merchants the ability to create and protect exclusive offers for targeted audiences, like teachers, students and military.

"Our customers are looking at leveraging the Avangate platform to expand into new markets and prevent fraud," explains Raj Badarinath, VP Marketing and Alliances. "Partnering with SheerID makes it easy for our clients to quickly and efficiently implement cutting edge eligibility verification technology." 

Macphun Software, a photo software company, and ClueTrust, makers of Cartographica mapping and data analysis software for the Macintosh, were among the first Avangate clients to benefit from the new verification tools.

"Because we can now verify teachers' and students' eligibility, our specialized software is now more available to the world of academia," explains Gaige Paulsen, President of ClueTrust. "We've been able to reach new customers by offering student and academic versions of our product using the tools provided by Avangate and SheerID."

Macphun Software has also seen success since launching a program fueled by strategic discounting. Macphun started out by creating a Pay It Forward program exclusively for students and teachers. "Creating new discounts is simple with Avangate, and we can confidently market our special offers widely, knowing that SheerID's eligibility verification is in place," says Alex Tsepko, Global Head of Marketing & Sales of Macphun Software.

"The Avangate partnership is an important one for SheerID," says SheerID CEO Jake Weatherly. "Our combination of services creates a huge competitive advantage for online retailers reaching out to targeted markets."

About SheerID
SheerID's technology transforms existing, protected private data into an omnichannel service that benefits commercial enterprises and the public, while still keeping the information safe and secure. By acting as a bridge between secure databases, SheerID allows commercial enterprises to accurately, instantly verify whether or not their customer qualifies for a special offer like student, active duty military, veteran, or teacher offers -- protecting the exclusivity of the offer and eliminating fraud. For more on SheerID's verification solutions, visit

Follow @SheerID on Twitter or Facebook at

About Avangate
Avangate is the leading Digital Commerce provider that enables the New Services Economy, helping software, SaaS and online services companies sell their products and services via any channel, acquire customers across touchpoints, increase retention, leverage smarter payments, experiment on the fly and optimize their business in order to increase overall revenue.

Avangate's clients include Abbyy, Macphun, Absolute Software, Bitdefender, Brocade, FICO, HP Software, Kaspersky, Metaio and many more companies across the globe.

More information can be found on

Contact Information

  • Press Contacts:

    For SheerID:
    Justin Nunez
    Tel: 619-677-2700
    Email: Email Contact

    For Avangate:
    Vera Wang
    Highwire PR
    Tel: +1 415-463-4174 ext. 31
    Email: Email Contact