November 04, 2014 08:00 ET

SheerID Clients Honor Military Service This Veterans Day

Brands Engage SheerID to Extend Exclusive Offers and Discounts to Veterans and Current Military Members in Appreciation of Their Service

EUGENE, OR--(Marketwired - Nov 4, 2014) - AARP, Musician's Friend, and several other brands have teamed up with SheerID, a military eligibility verification solution provider, to announce new discounts and offers for Veterans Day this year.

"It's rewarding to see the list of companies and organizations that are offering military discounts grow each year, as more retailers realize they can honor military service without the risk of fraud," noted Jake Weatherly, CEO of SheerID. "This Veterans Day, follow the lead of these brands, and take a minute to thank a veteran or a military family."

"We believe that Veterans Day is a time to pause and reflect on the sacrifices veterans and military members have made to protect our freedoms," explains Gene Joly, President of Musician's Friend. "Musician's Friend is proud to partner with SheerID so that we can offer exclusive programs to military families year-round as a token of our appreciation for their service."

To be verified by SheerID and redeem the following discounts online, active duty military only need to provide their first name, last name, and date of birth. Veterans, retirees, and military family members may be required to supply some additional information, and some retailers may also require an email address and branch of service.

1. AARP: From October 30 to November 13, anyone can enjoy 20% off AARP membership dues, and when a new membership is purchased, AARP will use a portion of the dues to help provide RealPad™ computer tablets to veterans to help them stay connected. AARP also offers a 20% off year-round membership discount solely for men and women of the military who are 50+ years of age, including veterans, active duty, military retirees, National Guard, reservists, and military spouses
2. Musicians Friend: 15% off one item of $199 value or more for veterans, reservists, National Guard, active duty and their immediate family members

3. Newegg: From November 1 to November 21, Newegg is offering 10% off site wide (up to $20) to all military personnel verified through SheerID on The promotion is available to active duty, reservists, National Guard, veterans and their immediate family members who visit

4. Buckle: Military receive 10% off online purchases every day at, plus for a limited time, they can take advantage of Buckle's special offer and get a free t-shirt when they spend $100 or more on Affliction, American Customs, or Sinful branded merchandise

5. Grizzly Industrial: 5% off all purchases for active, veteran and retired military personnel from Nov. 11-28, 2014

6. LYMY: 15% off on exclusive Love You Miss You t-shirts and hats for veterans, reservists, National Guard, active duty and their families

In addition to these new and limited-time offers for Veterans Day 2014, SheerID also partners with dozens of companies who offer military discounts year round including Foot Locker, Costco, Fathead, and LEGOLAND California. Deep military discounts of 50% off or more are available from PGA TOUR, Macphun, Individual Software, and TrendMicro.

AARP isn't the only SheerID client giving back to the military community by supporting military non-profit organizations this Veterans Day. Fathead, in support of a touching military-themed commercial, is donating a portion of their military product sales to Operation Homefront.

For a list of more military discounts that are verified by SheerID, visit

Follow @SheerID on Twitter or Facebook at

About SheerID
SheerID is the creator of the technology used to transform existing, protected private data into an omnichannel service that benefits commercial enterprises and the public, while still keeping the information safe and secure. By acting as a bridge between secure databases, SheerID allows commercial enterprises to accurately, instantly verify whether or not their customer qualifies for a special offer like student, active duty military, veteran, first responder, or teacher offers - protecting the exclusivity of the offer and eliminating fraud. SheerID's verification services can be configured for any e-commerce website, internal customer sales/support system, mobile application, or POS.

For more information on SheerID's military verification solutions, call 855-SheerID to speak directly to a representative, email info(at)sheerid(dot)com, or visit

Contact Information

  • Press Contacts:
    Justin Nunez
    LEWIS PR for SheerID
    619 677 2700
    Email Contact