March 12, 2013 08:00 ET

SheerID Launches Free Active Duty Military Verification for Retailers

First Self-Serve, No-Risk Solution Lets Any Business Securely Verify Active Duty Military and Their Families, and Offer Special Discounts With No Hassle

EUGENE, OR--(Marketwire - Mar 12, 2013) - SheerID, point-of-sale verification provider enabling merchants to offer discounts to special interest consumer groups, today announced its free active duty military verification solution created to help retailers and companies give back to the men, women and families who sacrifice for their country every day. The free, fraud-proof technology verifies active duty military without requiring a service member to share a social security number or any sensitive information, or become a "member" of any community.

Businesses can set up the software directly from SheerID's domain through a self-service portal, allowing for instant active duty military verifications online with no setup fee. From SheerID's online control center, a business can create a unique verification page that includes the option to verify active duty service members, veterans or military family members.

The technology went through beta testing with SheerID partner and global retailer, Fathead, the industry leader of officially licensed sports and entertainment graphics and more. The company used the new active duty verification software to create a new everyday military discount to complement their Salute to Service Sweepstakes, which holds monthly drawings and giveaways exclusive to the military and their families.

"Fathead has always been committed to providing the best offers and discounts to our country's service members," said Molly McLeod, marketing project manager for Fathead. "SheerID has made it easy for Fathead to provide this special offer to members of the military and their family members."

SheerID also offers premium packages of its software, with built-in analytics, mobile verification, and other features that allow businesses to make the most out of military-targeted verification, sales and marketing.

"SheerID believes it is important for companies to recognize the sacrifices made by our service members and their families by offering them exclusive discounts," said Jake Weatherly, CEO and co-founder of SheerID. "By offering the ability for any business -- big or small -- to verify active duty military for free, we empower them to offer targeted discounts to show their appreciation to our troops. Service members should get exclusive discounts everywhere they shop, and we want them to feel confident that the offers they receive are from reputable retailers."

For more information about the technology, please visit

About SheerID
SheerID is the creator of the technology used to transform existing, protected private data into a service that benefits commercial enterprises and the public, while still keeping the information safe and secure. By acting as a bridge between secure databases, SheerID allows commercial enterprises to accurately, instantly verify whether or not their customer qualifies for a special discount like student, active duty military, veteran, or teacher discounts- protecting the discount and eliminating fraud. SheerID's verification plug-in can be configured for any e-commerce website, internal customer sales system, mobile application, or POS.

For more information on SheerID's military verification solutions, call 855-SheerID to speak directly to a representative, email info(at)sheerid(dot)com, or visit

About Fathead
Fathead LLC is the industry leader of graphics products for large & small spaces -- led by authentic, officially licensed sports & entertainment graphics. Fathead gives fans the opportunity to feel passion For Real by bringing their favorite inspiration to life. Fathead wall graphics include the signature line, REAL.BIG. -- Life-size, high definition wall graphics of athletes, stadiums, logos and fan favorite entertainment characters. The art and decor line features murals of classic & modern artists while custom Fatheads, available in vinyl or gallery wrapped canvas put the customer in charge. For the space challenged, Fathead's product line also includes Big Heads, Street Grips, Fathead Juniors, Teammates and Tradeables. Fathead Business Solutions provides unique signage and decor alternatives for companies and universities. With in-house design capabilities, Fathead customizes and installs interior and exterior graphics with expertise across a variety of materials -- from removable vinyl to aluminum and acrylic. Based in Detroit, Michigan, Fathead manufactures all products in the USA and Canada for purchase worldwide. Fathead carries thousands of images and maintains over 500 license agreements with leading consumer brands across many industries and professional sports leagues. For more information, visit Connect with Fathead on Facebook, Twitter and Google+. Fathead. FOR REAL.™

Contact Information

  • Press Contacts:
    Justin Nunez
    LEWIS PR for SheerID
    619 677 2700
    Email Contact