SOURCE: Shelfari

February 07, 2007 12:15 ET

Shelfari Gives Bibliophiles New Ways to Share Their Book Lust

Book Clubs, New Blog Widget, and User Interface Improvements Among Major Site Enhancements to Help Readers Connect Online

SEATTLE, WA -- (MARKET WIRE) -- February 7, 2007 -- Shelfari (, the leading social media site for people who love to read, today announced the introduction of several new features and site enhancements that will make it even easier for people to share their reading lists and engage in discussions with other bibliophiles around the books and authors they admire. Among the new features is a discussion platform that allows readers to start their own clubs and discussion groups around books or topics that are of specific interest as well as a blog widget that gives bloggers a simple way to publish and share what they are reading. In addition, Shelfari has made several user interface improvements since the site's launch with the goal of creating a highly intuitive site where readers can find that next great next book to read.

"Since launching the site late last year we have been overwhelmed by the sheer enthusiasm from the Shelfari community," said Josh Hug, Shelfari's CEO and co-founder. "Fostering a dynamic community around what is traditionally thought of as a solitary experience is part of our vision at Shelfari and these new features will give users new ways to express themselves, connect with others who share their interests."

The new groups and book club platform includes very easy to use discussion forums similar to those found on successful social media sites. With "Groups" any Shelfari user can create and moderate a discussion around a topic related to a book or a group of books. Hundreds of discussion groups have already been initiated by Shelfarians on a wide range of topics ranging from religion, economics and business to classic and modern literature. Shelfari members can also establish their own private discussion forums around a particular book or author, providing them with an online counterpart to existing book clubs or a new way to meet and connect with new friends. Both groups and book clubs are supported by a nested discussion structure that is both intuitive for users to post and easier for visitors to follow along.

The Shelfari blog widget is a Flash plug-in that makes it easy for bloggers to change their book lists without having to directly change their blog. Instead, users can quickly link to a variety of Shelfari lists such as "Top 10," "Reading List," "Wish List" and add these lists straight to their blog. Bloggers who list books can make money via the Amazon Affiliate program by inputting their affiliate ID into the widget. To update a list on a blog, a user only needs to revise their list on Shelfari and then their blog will automatically reflect any changes. In addition to predefined lists, bloggers can also develop customized lists based on tags of their choosing. For example, a blogger who enjoys memoirs can simply tag their favorite memoirs on their Shelfari bookshelf and then click the "Add to Blog" button to publish this list directly to their blog. The Shelfari book widget currently supports most popular blogging platforms. Shelfari plans to continue to support more platforms in the coming weeks.

About Shelfari

Headquartered in Seattle, Washington, Shelfari is creating the world's first social media site focused on books. A powerful yet simple interface enables Shelfari users ("Shelfarians") to build virtual bookshelves and socially interact around the books they care about. The company was founded by three technology veterans from RealNetworks who believe that people want to discuss and discover great books online. Shelfari can be found by visiting

Contact Information

  • Press Contact:
    Robert Nachbar
    Kismet Communications