SOURCE: Shelfari

March 12, 2008 08:02 ET

Shelfari Names Former Publishers Weekly and New York Times Executive Director of Sales and Marketing

David Nudo to Lead Book Social Network's Global Sales Team

SEATTLE, WA--(Marketwire - March 12, 2008) - Shelfari (www.shelfari.com), one of the world's leading social network for book lovers, is expanding its global sales and marketing efforts by naming David Nudo Director Sales and Marketing. Mr. Nudo's primary duties include spearheading Shelfari's international sales development efforts and working closely with publishing houses to promote their titles directly to Shelfari's more than 1 million avid readers.

"David is a remarkably talented veteran and respected voice in the publishing world," said Josh Hug, Shelfari CEO. "His experience and deep relationships with international publishing houses will help as Shelfari bridges the gap between publishers and their readers through its online community. David's standing in the industry will guide us as we develop the best possible advertising platform for the publishing industry."

An executive with an impressive and well-regarded track record of success in trade and consumer publishing, Mr. Nudo was most recently Vice President and Publisher at Publishers Weekly, where he is credited with integrating print and online advertising packages that resulted in 50% growth in online revenue for the industry powerhouse. Prior, Mr. Nudo was Managing Director of book advertising at The New York Times. Additionally, Mr. Nudo served as sales director at Reed Business Information, where he launched a special sales department for Publishers Weekly, as well as for its affiliated publications Library Journal and School Library Journal.

"As traditional publishing continues to converge with technology, I am very excited to join Shelfari which is at the creative forefront of this evolution," said Mr. Nudo. "Their vision and solutions are creating endless new possibilities in both publishing and literary social networking, and I look forward to expanding Shelfari's global sales and marketing efforts in this new age."

About Shelfari

Based in Seattle, Shelfari introduces readers to its global community of book lovers and encourages them to share their literary inclinations and passions with peers, friends, and readers with similar interests. Its mission is to enhance the experience of reading by connecting readers in meaningful conversations about the published word. Shelfari was officially launched in October 2006 by Josh Hug and Kevin Beukelman as co-founders. Amazon.com invested in Shelfari in February 2007. For further information on Shelfari, please visit www.shelfari.com.

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