Shell Canada

Shell Canada

June 25, 2012 13:05 ET

Shell Canada: Canadian Team Sets Fuel Efficiency World Record

Shell Sponsored Team Drove across Canada on Less Than Five Tanks of Gasoline

VANCOUVER, BRITISH COLUMBIA--(Marketwire - June 25, 2012) -

Editor's Note: There is a photo associated with this release.

Shell Canada (NYSE:RDS) announced today in Vancouver, its Smarter Driver Challenge team set a world record for the most fuel-efficient drive across Canada. Using only 15 simple techniques, along with Shell lubricants, Shell New Nitrogen Enriched Bronze gasoline and a 2012 Volkswagen Passat, the Shell Smarter Driver Challenge team reduced their fuel consumption by more than 30 percent, compared to the manufacturer's stated fuel economy figures.

"Throughout the trip, we were in awe of not only Canada's scenery but also our team of drivers," said John and Helen Taylor, the world's most fuel-efficient couple and coaches for the Smarter Driver Challenge team. "They proved that anyone can follow these 15 simple techniques and see significant improvements in their fuel economy."

Along the route, the team of drivers included Shell representatives, Alex Debogorski of Ice Road Truckers, Globe and Mail automotive columnist Lorraine Sommerfeld, Shell's Energy Diet Challenge winner Simone Kitchen-Kuiack, and representatives from environmental NGOs Pollution Probe and the Pembina Institute. The drivers were met by an excited public, eager to learn how they too, could incorporate simple, fuel-saving techniques into their daily driving routines.

Stories and photos of the team's journey across Canada can be found at as well as on Facebook - opens in a new window, Twitter - opens in new window and YouTube - opens in a new window.

As part of the Smarter Driver Challenge, Shell partnered with two leading environmental NGOs-Pollution Probe and the Pembina Institute-to promote smarter mobility. Shell joined Pollution Probe in Toronto to launch their Clean Air Commute and will co-publish a report with the NGOs following the drive discussing the cumulative impacts of fuel efficiency practices in personal, commercial and fleet vehicles.

"Shell has long been an advocate and recognized leader in the area of fuel-efficiency," said Ashley Nixon, Shell Strategic Relations Manager. "Our efforts around the Smarter Driver Challenge and partnerships with Pollution Probe and the Pembina Institute are another in a long line of initiatives to help people use less fuel."

Shell Smarter Driver Challenge: For media inquiries regarding the Shell Smarter Driver Challenge, please contact Matt Gully at or 587-892-2605.

All other Shell Inquiries: For journalists and media inquiries only: Reporters and editors may contact Shell Media Relations at or 1-877-850-5023. Please provide both your email and phone number as some queries will only be answered via email.

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