Shell Canada Ltd.

June 28, 2011 06:00 ET

Shell Canada Helps Canadians Enjoy Treasured Family Pastime: the Summer Road Trip

Shell kicks off summer driving season offering Canadians fuel stretching tips, chance to win $1,000 in fuel

CALGARY, ALBERTA--(Marketwire - June 28, 2011) - While Canadians love to hit the open road during the summer, many may be contemplating whether or not to sideline their vacation plans due to the cost of filling up at the pump. Shell understands that consumers are facing difficult decisions and is providing ways to help keep the fuel budget in check while celebrating the favourite pastime of summer road trips.

"At Shell, we know Canadians are passionate about summer road trips and gasoline is essential to get them on the road," says Diana Hamadeh, Shell Canada Communications Manager. "And with a little planning, drivers can still save money while spending time this summer making memories on the open road."

Here are five top tips to help drivers stretch their fuel further and help keep their summer road trip on track:

  1. Regular maintenance will help keep your vehicle running longer and can help save money at the pump: Regular servicing and following the service recommendations for your vehicle – such as changing the air filter, spark plugs, engine oil and other fluids – ensure optimum performance and fuel efficiency. A poorly maintained vehicle can consume 15%* more fuel than a well-maintained vehicle.
  1. Tire pressure can affect the fuel-efficiency of your vehicle: Operating a vehicle with just one tire under-inflated by 8 psi (56 kPa) can reduce the life of the tire by 15,000 kilometres and increase the vehicle's fuel consumption by 4%*.
  1. The faster you drive, the faster you burn fuel: The faster you drive, the more wind resistance you'll encounter and the more fuel your vehicle will consume to maintain speed. Reducing your speed to 90 km/h from 110 km/h saves up to 20%* of your fuel. Follow the speed limit and use cruise control on flat highway terrain to prevent inadvertent speeding and help save fuel by keeping your speed constant.
  1. Stay cool without the air conditioning: Whenever possible, stick with using the fan instead of the AC, which uses more fuel and puts added strain on the engine.
  1. Use a high quality gasoline that improves engine performance while driving: Shell Nitrogen Enriched Gasolines use the most advanced Shell technology to help clean and protect critical engine parts from performance-robbing gunk.

And this summer, Shell Canada wants to give Canadians the chance to have their next road trip fuelled by Shell Nitrogen Enriched Gasolines through the Shell Favourite Road Trip Contest, which invites Canadians to relive their favourite Canadian road trip memories for a chance to win one of three prizes of $1,000 in Shell fuel.

"At Shell, we're passionate about helping drivers get the most out of every road trip," says Diana Hamadeh. "Through our Shell Favourite Road Trip Contest, we're celebrating treasured road trip memories, and giving Canadians the chance to be fuelled up for their next epic drive."

Participating in the Shell Favourite Road Trip Contest is simple – now through August 29, 2011 Canadians who love to hit the road can visit to submit an essay, in 250 words or less, describing their favourite Canadian road trip (one entry per person). Eligible entrants will have a chance to win one of three prizes of $1,000 in Shell fuel.

For more information on, and the official rules for, the Shell Favourite Road Trip Contest, visit No purchase necessary to participate. Submission period ends 11:59:59 PM PDT on August 29, 2011. Must be a legal Canadian resident, and have reached the age of majority in the contestant's province of residence.

Canadians are also invited to join the "Shell On The Road Canada" page on Facebook, a community for drivers who are passionate about their rides and what fuels them. Shell On The Road Canada will feature the latest news on Shell fuel technologies and programs, money-saving fuel tips, promotions for a chance to win great prizes, favourite vehicle stories, photos and videos and the hottest news in Shell Motorsports. Like our Shell On The Road Canada Facebook page at

For more information about Shell Nitrogen Enriched Gasolines and other Shell products, visit

* Source: Natural Resources Canada Office of Energy Efficiency Auto$mart Thinking program.

Notes to Editors

Royal Dutch Shell plc

Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 90 countries and territories with businesses including oil and gas exploration and production; production and marketing of liquefied natural gas and gas to liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects. For further information, visit

Shell Canada Ltd.

Shell has been operating in Canada since 1911 and employs approximately 8,000 people across the country. A leading manufacturer, distributor and marketer of refined petroleum products, Shell produces natural gas, natural gas liquids and bitumen, and is Canada's largest producer of sulphur. Shell is one of Canada's oil sands developers and operates the Athabasca Oil Sands Project on behalf of the joint venture partners.

Cautionary note

The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this release "Shell", "Shell group" and "Royal Dutch Shell" are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words "we", "us" and "our" are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. "Subsidiaries", "Shell subsidiaries" and "Shell companies" as used in this release refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence. The companies in which Shell has significant influence but not control are referred to as "associated companies" or "associates" and companies in which Shell has joint control are referred to as "jointly controlled entities". In this release, associates and jointly controlled entities are also referred to as "equity-accounted investments". The term "Shell interest" is used for convenience to indicate the direct and/or indirect (for example, through our 24% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

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