SOURCE: AppAssure Software

June 23, 2009 10:00 ET

Shelly Automotive Group Keeps Executive Email Rolling With Replay AppImage

Dealership Chooses AppAssure Email Backup and Restore for Ease of Use, Affordability, and Great Tech Support

RESTON, VA--(Marketwire - June 23, 2009) - Building great customer relationships is critical in the incredibly competitive world of automobile sales. Executives at the Orange County, California Shelly Automotive Group rely heavily on Microsoft Exchange for email communications with customers as well as partners and employees. Mike Price, Shelly Group's Director of IT, needed a reliable, easy way to conduct email backup and restore.

Price was backing up the Exchange datastore every night but his "bare minimum" solution was limited. "I couldn't recover the system or a lost or deleted message. If we'd ever lost email, we would have been in a world of hurt."

He turned to AppAssure's Replay AppImage for its ease of use, affordability, and stand-out technical support. The Shelly Group's entire IT team is just three people including Price, so a low-maintenance solution was a necessity. And, as Price points out, "times are tough and budgets are limited."

Replay AppImage met the easy-to-use and affordability requirements, but AppAssure's tech support team really made the difference. They started by helping Price through an implementation process that included upgrading his Exchange servers. "Our servers didn't meet the minimum requirements so tech support helped me install an earlier version of Replay AppImage, take a snapshot, then upgrade Exchange. I'm really busy so I could only work on things a bit at a time. Tech support stayed with me the whole way."

Now Price is taking snapshots of his Microsoft Exchange environment every 15 minutes and using Replay AppImage to recover those lost email messages he used to worry about. "Our Human Resources Director lost a really important folder of legal messages," says Price. "I fired up Replay AppImage, found the folder, and instantly restored it to her mailbox."

Price is finding Replay AppImage to be "very flexible" and he plans on extending Replay AppImage's Microsoft Exchange backup and restore capabilities to branch offices and dealer locations when he has finished a hardware migration.

While he's very pleased with the email backup and restoration software's performance, AppAssure customer service continues to impress him. "I've been in IT for a long time and have worked with a lot of vendors," he says. "Some of them are impossible to work with. They have all sorts of hoops to jump through: license keys, difficult purchase processes, it's hard to get through to support. AppAssure techs stay with you. I always talk to the same person who knows me and my installation. There's no bureaucracy and you can get an answer. I've been able to build a personal relationship with AppAssure."

About Replay AppImage

Replay AppImage is an application-aware, disk-based imaging solution that automatically and continuously protects Windows applications. It is the only solution that eliminates the backup window and continuously checks for corruption. It also uniquely leverages virtualization to automatically create and continuously update standby virtual machines. Enabling users to access applications, including email, during a live recovery, Replay AppImage also recovers entire applications from bare-metal in just a few clicks. Replay AppImage is available now with pricing starting at $899 USD per server. For more information or to download a trial, please visit:

About AppAssure Software

AppAssure Software was founded by veterans in the Windows application and storage spaces in 2005 with the goal of providing innovative and next generation business continuity and disaster recovery solutions for mission-critical Microsoft applications like Exchange, SQL, SharePoint and more. AppAssure develops software applications that provide companies with practical and easy-to-use methods for ensuring business continuity and accelerated recoveries from outages and disasters. AppAssure is a Gold Certified Microsoft partner, and a member of VMware and BlackBerry alliance programs. For more information, please visit