Sherbrook SBK Sport Corp.
TSX VENTURE : SBK

Sherbrook SBK Sport Corp.

February 23, 2011 08:42 ET

Sherbrook SBK Sport Sign Exclusive Agreement with Ochsner Hockey of Switzerland

MONTREAL, QUEBEC--(Marketwire - Feb. 23, 2011) - Sherbrook SBK Sport Corp (TSX VENTURE:SBK) announced today that it has signed an exclusive distribution agreement with Ochsner Hockey of Switzerland.

According to the company, Ochsner Hokcey is the official supplier to the Swiss Ice Hockey National League, which includes cities like Zug, Lugano, Bern and Basel to name a few. Ochsner Hockey is one of Switserland leading distributor and has been selected by SBK as its exclusive regional distributor.

"Sales from Europe keep on surpassing our expectations and the exclusive agreement with Ochsner Hockey will only help further propel our company" said Guy Lafleur, Director of Sherbrook SBK Sport Corp. "Ochsner Hockey's reach within both professional hockey in Europe and Amateur Ice hockey makes them a great partner" further added Mr. Lafleur.

About Sherbrook SBK Sport Corp.

Sherbrook SBK Sport Corp. is a Canadian publicly traded company specializing in the design, manufacturing and distribution of sporting goods and apparels. The company's current main focus is on the design, manufacturing and distribution of Hockey equipment including a variety of sticks, skates and protective gear for both players and goalie. 

About Guy Lafleur

Guy Lafleur is a former NHL player who is widely regarded as one of the most naturally gifted and popular player to ever have played the game of hockey. The man nicknamed "the Flower" or its French nickname "Le Demon Blond" played 17 seasons in the NHL and won 5 Stanley cup championships, a member of the hockey hall of fame, the Flower has played 1,127 games in the NHL and has a total of 1,353 points in regular seasons and 134 playoff points. Mr. Lafleur has won several awards including 3 Art Ross, 3 Lester B Pearson, 2 Hart Memorial and 1 Conn Smyth Trophy. Mr. Lafleur is an engaged and accomplish businessman and helicopter pilot. Mr. Lafleur owns and operates a very successful restaurant in the Montreal region named the "bleu blanc rouge". http://www.bleublancrougerestobar.ca/

IMPORTANT INFORMATION

Important Information about Forward-Looking Statements in this press release may be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "intend" and similar expressions, as they relate to the company or its management, identify forward-looking statements. These statements are based on current expectations, estimates and projections about the company's business based, in part, on assumptions made by management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may, and probably will, differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including those described above. In addition, such statements could be affected by risks and uncertainties related to the exploration for and development of mineralized material, product demand, market and customer acceptance, competition, pricing and development difficulties, as well as general industry and market conditions and growth rates and general economic conditions. Any forward-looking statements speak only as of the date on which they are made, and the company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release. Information on the Company's website does not constitute a part of this release.

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