SOURCE: SHIFT Communications

SHIFT Communications

SHIFT Communications

July 11, 2013 09:00 ET

SHIFT Communications Named Lionel Trains Agency of Record

Lionel Trains Turns to SHIFT Communications for Public Relations and Social Media Activation

NEW YORK, NY--(Marketwired - Jul 11, 2013) -  SHIFT Communications (, a 2013 Agency of the Year has been named the public relations and social media agency of record for Lionel Trains. SHIFT's consumer team in New York will lead the account and has been tasked with broadening Lionel Train's visibility in the media and aiding the Company in reaching a new generation of lifetime fans. 

"We wanted to partner with an agency that could propel our brand into the digital age," said Peter Burgess, Senior Vice President Marketing, Lionel Trains. "SHIFT has the experience and the smarts to steer Lionel's iconic brand, while leveraging our rich history and heritage. We want Lionel to reach new audiences and be top of mind all year round -- and SHIFT is just the agency to help us do this."

The team will spearhead the launch of Battle Train, Lionel's first digital iPad gaming app, execute consumer and trade campaigns, and manage the Company's social media program, aligning overall brand messaging.

"The opportunity to work with such an iconic American brand is exciting for SHIFT," shared Todd Defren, CEO of SHIFT. "Lionel fans are passionate about the Company and its products. We want to tap into this emotional connection to shape experiences around Lionel Trains, especially as the Company forays into the digital frontier."

About SHIFT Communications
With a dedication to innovation in communications and social media, SHIFT Communications is an award-winning, privately held national public relations firm that represents some of the best-known enterprise and consumer technology brands, including McDonald's, AOL, H&R Block, and, as well as numerous groundbreaking startups such as Appirio and Topo Athletic. SHIFT Communications' 100+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit You can also follow SHIFT on Twitter, Instagram, or like us on Facebook.

About Lionel Trains
Lionel Trains is a model train company that's captured the hearts and stirred the imaginations of both young and old since 1900. The Company offers a wide product range of interactive train sets, accessories and memorabilia. For more information on the company's 113 year-old heritage, please visit For more information on Lionel Trains' products, please visit the Lionel Store at You can also follow Lionel on Twitter, Instagram, or like us on Facebook.

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