SOURCE: SHIFT Communications

SHIFT Communications

June 20, 2012 09:00 ET

SHIFT Communications Promotes Catherine Allen to Senior Vice President

BOSTON, MA--(Marketwire - Jun 20, 2012) - SHIFT Communications, a nationwide social media public relations agency, today named Catherine H. Allen as its first ever senior vice president.

Ms. Allen has been with SHIFT since its founding in 2003 and has been instrumental to the Agency's growth. She manages a diverse portfolio with clients in B2B technology and services, consumer lifestyle, and healthcare. Ms. Allen was an early promoter of integrating traditional and social media strategies, and has been a critical member of the team helping to execute the Agency's vision of reinventing the role of media in communications. Over the years, her client programs and her staff members have won recognition from the Society for New Communication Research, the SABRE Awards, PR Daily and the Publicity Club of New England.

"SHIFT has provided me with the unique opportunity to work with edgy clients and amazing talent," said Allen. "SHIFT approaches PR and social media in such a unique and forever integrated way. I am looking forward to deploying the next wave of creative digital communications for our clients."

As companies demand new ways to differentiate themselves from the competition, elevate their brand and engage with customers, SHIFT has crafted a communications process that increases client visibility and impact across owned, earned and paid media. As a trusted strategic resource to her team, clients and the Agency, Catherine has played a critical role in developing and executing this vision. As an SVP, Catherine will couple her experience managing highly successful client partnerships with an expanded role in moving the Agency ahead in its evolution.

"Catherine combines sound judgment and a strategic mind with a genuine spirit of fun, creativity and helpfulness," said Todd Defren, SHIFT Principal. "I look forward to working even more closely with her to ensure we continue to move forward as an agency, and deliver the strategy and integrated approach clients need to meet their communications needs."

SHIFT Communications is an award-winning, privately-held national public relations firm that has represented some of the best-known enterprise and consumer technology brands, including AOL,, Logitech, Bing, Quiznos, Club Med, Akamai, Virgin Mobile, Canadian Club, Quantum, RealNetworks, Yelp, Johnson & Johnson and H&R Block. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 80+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit