SOURCE: SHIFT Communications

SHIFT Communications

April 04, 2011 13:30 ET

SHIFT Communications Taps Amy Lyons as President

Former Managing Director of Boston to Lead Company Nationwide

SAN FRANCISCO, CA--(Marketwire - April 4, 2011) -  SHIFT Communications, a PR agency that lives at the intersection of traditional communications and social media, today named Amy Lyons President of the company.

Previously Managing Director of SHIFT's Boston office, Lyons will now actively oversee all of the award-winning company's national offices, including New York and San Francisco. 

Lyons brings more than 15 years of communications experience to her new role, and has a broad range of expertise in various industries and vertical markets, including security, network management, storage, financial services, government, education and healthcare. Having lead a highly profitable and successful account team while a Vice President of Account Service at SHIFT, Lyons has a proven track record of strong people and management skills. She comes to this role with a deep understanding of the strategies and practices that will help the Agency deliver on its mission to challenge and redefine the role and impact of public relations.

Prior to joining SHIFT in 2003, Amy was at Sterling Hager, Inc., starting in November 2000 as a senior account executive. During her tenure with Sterling Hager, Inc., Amy directed strategy and message development, as well as coordinated media and analyst relations with clients in the security, e-learning, B2B and e-commerce space.

"Amy Lyons brings to this role a keen business sense and a tough-but-compassionate approach to leadership," said Todd Defren, a SHIFT Principal. "Having worked side-by-side with her for more than a decade, it's an understatement to say I'm confident she's the right woman for the job."

"Our clients and our staff should feel heartened by the appointment of Amy Lyons to President of the company," said Jim Joyal, a SHIFT principal. "The word 'forward' describes her approach to management, and it's the direction she intends to take SHIFT and its clients over the long haul."

"I'm deeply humbled to be asked to lead such a talented, diverse group of professionals," Lyons said. "I've long felt that SHIFT has captured lightening in a bottle, and it's an honor to make sure that, as we continue to grow, we continuously uncork that power on behalf of our clients."

SHIFT Communications is an award-winning, privately-held national public relations firm that has represented some of the best-known enterprise and consumer technology brands, including AOL,, Logitech, Bing, Quiznos, Club Med, Akamai, Virgin Mobile, Canadian Club, Quantum, RealNetworks, Yelp, Johnson & Johnson and H&R Block. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 80+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit

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