SOURCE: SHIFT Communications

SHIFT Communications

September 20, 2012 09:00 ET

SHIFT Communications Welcomes New VP in San Francisco Office

SAN FRANCISCO, CA--(Marketwire - Sep 20, 2012) - SHIFT Communications is proud to announce the addition of Victoria Shaw, a new vice president in its San Francisco office. She joins SHIFT with more than 14 years of communications and marketing experience working with organizations of all sizes -- from startups through Fortune 500 companies. She will be responsible for building SHIFT's growing portfolio of B2B and B2C emerging brands.

Shaw began her career as director of interactive marketing at New Line Cinema in Los Angeles, overseeing full-scale interactive campaigns for films including the "Lord of the Rings" trilogy and the "Rush Hour" and "Austin Powers" franchises. Shaw has also served as vice president of integrated PR at AMP Agency in Boston and as director of client services at Schematic/WPP in New York.

"I have always been impressed by SHIFT's continuous commitment to innovation," said Shaw. "They are constantly pushing the envelope, and challenging both their clients and each other to try something just a little bit different. This risk-taking approach is essential to the success of any brand -- emerging or established -- and I am thrilled to be joining such a passionate and creative team."

Most recently, Shaw founded A Tiny Coalition, a full-service communications agency with clients in the Bay Area and Boston including City Sports, and TIBCO. Her vast experience with both consumer and enterprise brands, as well as with interactive communications, will further SHIFT's mission of redefining the role and impact of public relations.

"With such a diverse PR background, Victoria brings a unique perspective to our clients and our senior team in San Francisco," said Todd Defren, CEO of SHIFT Communications. "Her depth of experience and scrappy approach make her the ideal candidate to build out our emerging brands team and expand our portfolio of rising innovators in the Bay Area."

SHIFT Communications is an award-winning, employee-owned national public relations firm that has represented some of the best-known enterprise and consumer technology brands, including AOL,, Logitech, Bing, Club Med, Akamai, Virgin Mobile, Canadian Club, Quantum, RealNetworks, Yelp, Johnson & Johnson and H&R Block. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 90+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit