SOURCE: SHIFT Communications

June 12, 2007 16:33 ET

SHIFT Communications Wins "Agency of the Year" in 5th Annual American Business Awards

Agency's Clients Also Win STEVIE® Awards at Gala Times Square Event

BOSTON, MA and SAN FRANCISCO, CA--(Marketwire - June 12, 2007) - SHIFT Communications, one of the fastest-growing national Public Relations firms, won THE coveted Stevie Award for being named Agency of the Year in The 2007 American Business Awards last night.

Hailed as "the business world's own Oscars" (New York Post , April 27, 2005), The American Business Awards are the only national, all-encompassing awards program honoring great performances in business.

Nicknamed the Stevies for the Greek word "crowned," the awards were presented during ceremonies at the Marriott Marquis Hotel in New York City. The ceremonies were hosted by Larry Wilmore of THE DAILY SHOW with JON STEWART, videocast live on the Internet, and broadcast nationwide on radio.

In winning the Stevie, SHIFT beat out other finalists including NY-based Peppercom, Inc., Manning Selvage & Lee, and many other nationally recognized PR firms. Jim Joyal, a SHIFT principal, was presented the Stevie before a packed ballroom reception. In accepting the Stevie, Joyal thanked his staff of 100 people in both San Francisco and Boston for their tenacity and creativity in keeping clients thrilled with their technology-focused public relations firm's efforts. He also thanked several clients in attendance, including fellow Stevie Award winners Habeas and Entuity.

Members of the Awards' Board of Distinguished Judges & Advisors and their staffs selected Stevie winners from among the Finalists. Finalists were chosen by business professionals nationwide during preliminary judging in April and May.

"We owe our talented staff and valuable clients for this humbling honor," Joyal said.

Stevie Awards were presented in over 40 categories including Best Overall Company, Best Executive, and Best Corporate Social Responsibility Program. More than 2,000 entries from companies of all sizes and in virtually every industry were submitted for consideration.

In under 4 years, SHIFT Communications has attracted technology industry stalwarts and stars such as Akamai, Novell, WebTrends, and RSA Conference; consumer brand-names such as Shimano, Real Networks, Travelocity (emerging brands) and Oakley; and, rising stars like NeatReceipts, Yelp and 800-Free411.

In 2006, SHIFT developed the world's first template for a "Social Media News Release" (SMNR), which has been covered by publications ranging from PRWeek to BusinessWeek. With over 50,000 copies downloaded from SHIFT's web site, the template continues to generate a blizzard of conversation within and outside the PR industry. Billion-dollar corporations including Hewlett-Packard, Coca Cola, Novell, Belkin and SAP AG have used the template masterminded by SHIFT.

"It's wonderful that our work in developing social media tools has been recognized as a benefit to the public relations industry," said Todd Defren, a SHIFT Principal. "This award will get prominent placement in our growing trophy case."

The elegant Stevie trophy was designed by R. S. Owens, the same company that makes the Oscar® and the Emmy.

Details about The American Business Awards and the list of Finalists and Stevie Award winners are available at


"It's wonderful that our work in developing social media tools has been recognized as a benefit to the public relations industry," said Todd Defren, a SHIFT Principal. "This award will get prominent placement in our growing trophy case."


Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and the Selling Power Sales Excellence Awards. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in business worldwide. Learn more about The Stevie Awards at


SHIFT Communications is an award-winning, privately-held national public relations firm representing some of the best-known enterprise and consumer technology brands, including Akamai, Novell, Quantum, RealNetworks and Shimano. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 100+ employees are located in the Boston, Mass., and San Francisco, Calif. metros. For more information on SHIFT's high-tech public relations and consumer public relations, visit

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