SOURCE: SHIFT Communications

April 19, 2007 07:45 ET

SHIFT Communications Wins Bulldog Award for Innovation of the Year

-- Working Journalists Dubbed 'Social Media News Release' a Winner --

-- (MARKET WIRE) -- April 19, 2007 --

  • SHIFT Communications, one of the fastest growing national public relations firms, has won a Bulldog Award from Bulldog Reporter for "PR Innovation of the Year." SHIFT collected the Bronze award for creating its widely hailed Social Media News Release template. SHIFT will be featured in Bulldog Reporter's 2007 Hall of Fame magazine.
  • The Social Media News Release (SMNR) template is unique for having pulled together many of the essential services of "Web 2.0" (social bookmarking, RSS, Technorati tagging, etc.) in an integrated format.
  • Many publications, including PRWeek and BusinessWeek, wrote about the new template, which has been downloaded nearly 100,000 times from the SHIFT Communications website and lauded in the blogosphere. Billion-dollar corporations ranging from Novell (a SHIFT client) to Belkin to SAP AG have either used or publicly stated their intent to use the SHIFT SMNR template.
  • The Bulldog Awards are sponsored annually by the Bulldog Reporter and recognize outstanding individuals and organizations working in the public relations industry. The Bulldog competition is the only award program voted on exclusively by working journalists.


"We're thrilled to win a Bulldog award for Innovation of the Year," said Todd Defren, a SHIFT principal and architect of the SMNR template. "And the fact that working journalists voted for the new release format is a validation of our vision to create more meaningful, multi-directional discussions between companies and key audiences."


SHIFT Communications' high performance public relations services and marketing communications programs bolster clients' marketplace reputation and produce measurable results that directly lead to increased revenues. The independent agency works with both new and established companies competing in a variety of technology, business-to-business and consumer markets. SHIFT Communications' offices are located in the Boston, Mass., and San Francisco, Calif. metros. For more information on SHIFT's high-tech public relations and consumer public relations, visit

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Parry Headrick

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