SOURCE: ExecEvent


December 21, 2011 08:30 ET

Shift Into 21st Century Marketing for Success

ExecEvent Showcases Marketing Innovation at Technology Marketing Professionals Summit

SANTA CLARA, CA--(Marketwire - Dec 21, 2011) - The ExecEvent, a unique technology networking and business development-only event, today announced details for its upcoming Marketing Professionals Summit 2012, the first conference of its kind. This out-of-the-box event will focus on how to ditch the stale status quos of yesterday's technology marketing, and shift into innovative new market thinking and actions proven to power success. Sessions will include keynotes by marketing thought leaders on breakout marketing strategies and tactics, marketing innovation case studies, panels of experts discussing the yet-to-be-claimed opportunities of social media, e-marketing and more.

The Marketing Professionals Summit also gives attendees the opportunity to explore important trends, discuss relevant technologies and share new ideas and successes with other technology marketing executives. Attendance is limited to 180 qualified senior tech-marketing executives.

The event includes a keynote address by Rebel Brown, a recognized technology-marketing consultant who for more than two decades has positioned and repositioned companies to accelerate growth. Her best selling market strategy book, Defy Gravity, is every leader's guide to shifting from status quo marketing think to innovative approaches that power bottom line results.

"Gravity (the status quo) is the #1 enemy of business success," said Brown. "We are human beings in business, and that means we resist change. We get stuck in the way we've always done it and thought about it. The problem right now is that everything shifted in the new economy -- and we're still stuck in yesterday's marketing think. Either we shift or we will fall behind. The great news is that shifting isn't that difficult -- once you act to identify your Gravity. And that's just what we'll do during my keynote -- which features a Defy Gravity workshop that guides attendees to begin making just that shift, from Gravity to Growth thinking!"

"Everyone is focused on improving the marketing tactics of the way we've always done it. But that's not working any more. Our event is just what tech marketing leaders want and need to empower them to create marketing that fuels revenue in 2012 and beyond," states Greg Duplessie, CEO and creator of the ExecEvent. "No more same old, same old. End-user customers demand more than that and true market leaders will give them just that."

The event will be held March 27-28, 2012, at Santa Clara, Calif.'s Network Meeting Center, Great America Parkway.

Registration is only $595 and is now open. For more information visit

The ExecEvent -- Linking Peers, Partners and Profits
The ExecEvent hosts exclusive industry-insider only networking and educational events designed to maximize growth and profit potential for CxO and VPs of vendor companies, financial executives and high-level consultants. Information can be found at

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