SOURCE: SHIFT Communications

SHIFT Communications

May 08, 2012 14:28 ET

SHIFT Wins Two National Bulldog Awards for Excellence in Media and Public Relations

BOSTON, MA--(Marketwire - May 8, 2012) - SHIFT Communications, a high-tech and consumer technology public relations agency with offices in Boston, San Francisco and New York City, announced today it has won two Bulldog Awards for Excellence in Media and Public Relations.

SHIFT took home a Silver Bulldog Award for "Best Campaign under $10,000," as well as a Bronze Bulldog Award for "Best Technology Campaign - Business Category." The winning public relations campaigns recognized by the Bulldog Awards were:

  • "Appirio's Taco Truck for Employment," a campaign to bolster recruiting efforts for SHIFT client Appirio. By sending a taco truck to Dreamforce and providing a free lunch to software developers attending Cloudstock, SHIFT was able to capitalize on the media attention surrounding Dreamforce and the recently released U.S. jobs report. The subsequent coverage resulted in 8.7 million impressions.
  • "Designating Bunchball as the Leader in Gamification," a campaign to establish Bunchball, the pioneer and market leader in online gamification solutions, as the go-to resource around industry news and trends. SHIFT's strategy revolved around building credibility for both Bunchball and the gamification industry as a whole, by educating marketers on the value of gamification and displacing the competition in a growing market. In a nine-month period, SHIFT secured 170+ original media hits in top-tier tech and business outlets and increased the company's share of voice to more than 40 percent.

Sponsored by the Bulldog Reporter and judged by a panel of professional journalists, the Bulldog Awards are announced annually, recognizing innovative media and events campaigns across industries.

"SHIFT's sharp focus on fostering and rewarding creativity has led to many incredibly well-executed campaigns," said Agency Principal Todd Defren. "To see these campaigns recognized by journalists at the Bulldog Awards is a great honor for both the agency and our client teams."

About SHIFT Communications
SHIFT Communications is an award-winning, national and independent social media public relations agency that has represented some of the best-known enterprise and consumer technology brands, including AOL,, Logitech, Bing, Quiznos, Virgin Mobile, Yelp, Johnson & Johnson and H&R Block. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 90+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit