November 30, 2010 08:08 ET

Shipments of Personal Navigation Devices Will Peak at 42 Million Devices Annually in 2011-12

ROCKVILLE, MD--(Marketwire - November 30, 2010) - has announced the addition of Berg Insight's new report "Personal Navigation Devices - 4th Edition" to their collection of Cell Phones market reports. For more information, visit

There are now well over 200 million turn-by-turn navigation systems in use worldwide, including about 40 million factory installed and aftermarket in-dash navigation systems, more than 120 million Personal Navigation Devices (PNDs) and an estimated 44 million navigation-enabled mobile phones. PNDs still dominate the personal navigation market, especially in Europe and North America, but more and more handset owners are discovering navigation software and services for mobile phones. Historically, Europe has been the main market for PNDs, but North America has now caught up. Shipments in Europe declined to about 15.5 million units in 2009 while shipments in North America increased to 18 million units. In the rest of the world, shipments grew by one million to an estimated 6.5 million units in 2009.

Especially in Europe and North America, where PND penetration is already high, the PND as a device category is facing increasing competition from handset-based navigation services and greater availability of low cost in-dash car navigation systems. Berg Insight believes that PND shipments in Europe and North America have peaked and will gradually decline to about 10 and 14 million units per annum respectively in 2015. New markets in other parts of the world will partly compensate for the decline in the mature markets. Worldwide shipments of PNDs are forecasted to peak at around 42 million devices annually in 2011-2012 and gradually decline to 34 million units in 2015.

It is very likely that several navigation enabled devices and services will co-exist for several years to come. Many consumers will use more than one device or service concurrently, with different devices and services tailored for specific purposes. Handsets are well suited for occasional users or for pedestrian navigation purposes. PNDs are better suited for use in cars by having screens and interfaces specialized for car navigation. Consumers also show a clear preference for large screens that can display realistic scenery. PNDs with 4.3- and 5-inch widescreens now outsell PNDs with 3.5-inch screens.

For more information, visit

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