SOURCE: Purfresh


September 07, 2011 09:00 ET

Shippers Opt for Purfresh to Extend Range and Increase Protection of Fresh Produce Shipped to and From Asia

Showcasing at Asia Fruit Logistica, the New Purfresh Transport With Enhanced Load Protection Monitoring Provides Transparency and Added Protection

HONG KONG--(Marketwire - Sep 7, 2011) - Purfresh, a leading provider of clean technologies that purify, protect, and preserve the global food supply chain, today announced that worldwide shippers are increasingly choosing Purfresh® Transport, an intelligent cargo protection solution, to ship grapes, stone fruit, melons, and cherries to Asia, and mangoes, bananas, and pineapples from Asia. During Asia Fruit Logistica in Hong Kong this week, Purfresh will be showcasing the new transport system, equipped with Intellipur® software informatics, providing users with better connectivity, expanded coverage, and immediate access to post-voyage reports.

"Purfresh continues to transform the shipping industry with our marine transport product line," said Mr. David Cope, president and CEO of Purfresh. "With the increasing demand for year-round off-season fresh produce, the shipping industry continues to leverage new technologies such as the new Purfresh Transport to reach new markets and new trade routes of more than 50-day voyages."

Engineered with patent-pending intelligent cargo protection technology, Purfresh Transport reduces the risk of cargo loss, enhances food safety, and helps ensure higher-quality arrivals when shipping fresh produce by marine transport. Unlike other approaches -- such as temperature recorders, traditional controlled atmosphere and modified atmosphere systems, and fungicides -- Purfresh Transport provides full trip transparency along with active atmosphere enhancement to prevent decay, control ripening, and reduce food-borne pathogens.

"Asia is a major market for us, and we anticipate that the tropical fruit exports out of the Southeast Asia region will mirror the success we've experienced with our Purfresh Transport system in Central America," said Mr. David Bouchard, general manager, post-harvest and transport solutions for Purfresh. "Purfresh Transport helps sustain and increase revenue from each shipment by maintaining fruit quality and provides an economical method to ship fresh produce to worldwide destinations that were previously out of reach with more traditional solutions. Using Purfresh Transport, shippers can control expenses, reduce losses, and build buyer loyalty with fresher, safer, higher-quality arrivals."

Purfresh Transport is offered as a per-trip service from most major shipping lines and is optionally integrated with Intellipur -- a next-generation informatics service that offers unparalleled insight into the transportation segment of the food supply chain. Intellipur provides on-trip tracking, monitoring, alerting, and reporting, enabling a previously unattainable level of insight into, and control over, the conditions of produce being shipped in refrigerated marine containers.

Visit Purfresh at Asia Fruit Logistica, Sept. 7-9, USA Pavilion, Stand E-01-05.

About Purfresh, Inc.
An innovator and market leader, Purfresh offers a range of clean, science-based solutions for the global food supply chain. Designed to purify, protect, and preserve fresh produce, Purfresh's cold chain solutions couple proven science with advanced technology to optimize the quality and safety of produce as it moves from the farm to the consumer. For more information, visit

Contact Information

  • Connie Bordanaro
    Purfresh, Inc.
    510.580.0700 ext. 318
    Email Contact