May 14, 2008 07:00 ET

SHL Names John B. Cross as New Vice President of Sales, Americas

PRINCETON, NJ--(Marketwire - May 14, 2008) - SHL, a world-leading provider of objective employment assessment and development solutions, today announced that John B. (JB) Cross has joined the organization as vice president of Sales, Americas. In this capacity, Cross will drive SHL's continued momentum in the human capital management sector. Located in SHL's Princeton, N.J. offices, he will oversee the efforts of SHL's direct teams in the Americas, as well as identify cross-selling and channel sales distribution opportunities.

Prior to joining SHL, Cross was the regional sales manager in charge of new business development and client management in New York and New Jersey for Jacksonville, Fla.-based Vurv Technology, a provider of on-demand talent management software. In this position, he sold software and professional services to C-level executives and HR professionals, executing on a territory business plan with a targeted growth rate of 20%. Cross was also responsible for the renewal of assigned existing customers and a key member of multi-disciplined internal project teams focused on leadership development, employee engagement and customer satisfaction.

Before that, Cross was a senior vice president for Quincy, Mass.-based CitiStreet, LLC, where he was responsible for closing new business and selling the company's human capital and employee benefit administration tools. Working out of CitiStreet's Jacksonville, Fla. regional office, Cross met targeted new business goals and successfully negotiated and renewed one hundred percent of assigned clients, representing over $18 million in annual revenue.

In both positions, Cross focused on companies with 2,000 or more employees in three main sectors: high tech, healthcare and financial services. He has also served as the vice president of Healthcare Services for Global Emergency Medical Services, Inc. in Alpharetta, Ga.; vice president of Marketing & Client Services at OneSource Health Network/The Health Advantage in Winter Park, Fla.; and assistant vice president for Sarasota, Fla.-based The Travelers Plan Administrators of Florida, Inc. He holds a bachelor's degree in business administration in Risk Management & Insurance from the University of Georgia in Athens, Ga.

"The Americas represent a strategic growth region for our company," said Dr. Hennie Kriek, president, Americas, SHL. "SHL is committed to a leadership role in the future of the human capital management industry and JB's contributions will be integral to our success."

"SHL has earned a reputation of being a company that works in partnership with its customers," said Cross. "I'm looking forward to listening to how we can add value to their organizations through our wide range of workforce development solutions."

About SHL Group Limited

SHL is a world-leading provider of objective employment assessment and development solutions. The company supports organizations in the selection, recruitment, promotion, succession planning and development of talented people at all levels and across all sectors. Operating in 40 countries and more than 30 languages, the SHL Group devises innovative approaches to help organizations increase productivity and gain competitive advantage through the more effective use of their human capital. SHL has over 15,500 organizations as clients, including many of the Global and Times Top 1000, and is recognized as the foremost provider of objective assessment products in the world. For more information please visit