SOURCE: Future Now Group

March 03, 2008 08:49 ET

Shmuel Gniwisch, CEO of, Joins Future Now's Advisory Board

FAIRFIELD, CT--(Marketwire - March 3, 2008) - Future Now Group, Inc. (OTCBB: FUTR), an acknowledged authority in interactive marketing optimization, is pleased to announce that Shmuel Gniwisch, a successful entrepreneur and CEO of, one of the largest and most respected online jewelers, #182 on Internet Retailer 500 list, agreed to join the Company's Advisory Board.

Under Mr. Gniwisch's leadership has become one of the premier online retailers of jewelry generating over $83 million in revenue in 2007. Shmuel Gniwisch grew up in a modest family jewelry business that manufactured affordable jewelry for big retailers. Then, in 1999, he and his two brothers, Mayer and Pinny, along with his brother-in-law Moshe Krasnanski started selling jewelry on the Internet. In a recent Series B funding, led by Polaris Venture Partners and return investor Ignition Partners they raised $46.6 million for expansion.

"Shmuel Gniwisch brings us his invaluable experience as marketer and entrepreneur who has successfully founded and grown an Internet retailing business from scratch. Very few people have Shmuel's insight and knowledge about what makes for a successful online experience. Shmuel will keep reminding us to focus on maximizing lifetime value of a customer, just like he does at Plus Shmuel's experience with us as a client and his enthusiasm about our growth plan is infectious," said Jeffrey Eisenberg, CEO of Future Now Group, Inc.

"I learned early on the importance of building lasting customer relationships and delivering on your promise of quality product at exceptional value," said Mr. Gniwisch. He added, "Future Now have been thought leaders in our industry for years under the guidance of Bryan & Jeffrey Eisenberg. They know how to make and keep relationships. With their new management team, revamped service lines, especially the new entry-level service line, and the software they are keeping under wraps I think Future Now Group, Inc. is poised for tremendous success. There is an enormous appetite among online retailers for new revenue and they have been delivering results without focusing on gimmicks."

About Future Now Group, Inc.

Through a proprietary methodology and supporting set of software tools, Future Now provides optimization services that help businesses improve their online marketing efforts thereby generate more sales, leads, and subscriptions. The framework that makes up the intellectual property, Persuasion Architecture®, delivers clients "blueprints" to plan, measure and improve their online sales and marketing initiatives. Our client successes in optimizing their online conversion rates (converting more online traffic into leads, subscriptions and sales) have been widely recognized by the Wall Street Journal, Entrepreneur Magazine, Forbes, Inc. Magazine, as well as industry publications like Internet Retailer, Marketing Sherpa and ClickZ.

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This press release includes certain "Forward-Looking Statements" within the meaning of section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding potential results and future plans and objectives of Future Now Group Inc. are forward-looking statements that involve various risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Important factors that could cause actual results to differ materially from our expectations include, but are not limited to, those factors that are disclosed under the heading "Risk Factors" and elsewhere in our documents filed from time to time with the Securities and Exchange Commission. Other risk factors may include, but are not limited to, fluctuation in quarterly results, and increased competition in our operations, our ability to continue operations as scheduled, and our ability to protect the proprietary technology we use. Further, the company operates in an industry sector where securities values are highly volatile and may be influenced by economic and other factors beyond the company's control, such as announcements by competitors and service providers.

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