SOURCE: Shock Top

Shock Top

May 09, 2016 09:08 ET

Shock Top Brings Back Summer Camp for a Generation of Grown Ups Who Deserve a Break

Shock Top Teams Up With Camp No Counselors to Host Summer Camp for 1,000 Adults in Need of a Weekend Adventure

NEW YORK, NY--(Marketwired - May 9, 2016) - For the millions of Americans wondering how much better summer camp would have been as an adult, Shock Top, the beer brand dedicated to living life unfiltered, is answering the question once and for all. That means taking brand fans to camp this summer with the launch of Camp Shock Top, the camp we've all been waiting for with no counselors, no curfews and plenty of fun. It's all possible thanks to a new partnership with Camp No Counselors, an organization as irreverent as Shock Top that's making adult summer camp the real deal.

"Shock Top is all about living life unfiltered, embracing real talk and experiences without pretension or labels, and Camp Shock Top brings this experience to life for people like never before," said Jake Kirsch, Vice President of Shock Top. "We're inviting people to adult summer camp this year to unwind, get real and have fun with like-minded people in a way that's so rare today."

Camp Shock Top will be hosted at four scenic locations outside New York City, Austin, Miami and Los Angeles where campers stay in cabins with access to a host of daily activities from archery to ropes course, water trampolining, beach volleyball, tie-dye, slip 'n slide, cabin "color wars" and evening merriment. But it doesn't end there. Chefs will be on hand to prepare gourmet takes on camp classics for breakfast, lunch and dinner, with epic campfires, talent shows and parties that go late into the night.

As part of its partnership with Camp No Counselors, Shock Top will also be integrated into its other camp events across the nation this year with signature experiences including Shock Top slip 'n slides.

"Shock Top embodies everything as a brand that we embrace at Camp No Counselors, making it the perfect partner to deliver a truly unfiltered experience to our campers," said Adam Tichauer, Founder and Head Camper of Camp No Counselors. "With Shock Top, we're expanding our efforts this year to get more people to camp, enjoying the best of summer camp with all the perks of being a grown up -- it's gonna be epic!"

To win a trip to attend Camp Shock Top this summer, adults 21 and older should text 'CAMP" to shortcode 55999 and follow the instructions to upload a photo of how they "Live Life Unfiltered." Or, they can visit CampShockTop.com to submit a photo of how they "Live Life Unfiltered."

About Shock Top
Founded in 2006 with the release of its signature Belgian White ale, the Shock Top Brewing Co. creates unfiltered Belgian-Style wheat ales for beer drinkers who live life unfiltered. Quality ingredients and creativity drive the Shock Top Brewing team to craft unique twists on beer styles. The Shock Top family includes Shock Top Belgian White, Shock Top Honeycrisp Apple Wheat and Shock Top Raspberry Wheat. Shock Top Lemon Shandy, Shock Top Summer Grapefruit, Shock Top Pumpkin Wheat and Shock Top Pretzel Wheat are offered seasonally. For more information, please visit www.ShockTopBeer.com.

About Camp No Counselors
Camp No Counselors is an all-inclusive sleepaway camp for grown-ups. Groups of friends come together, and leave behind the stresses of adult life by spending three blissful nights back at camp. Each camp weekend is filled with land and water sports, arts 'n crafts, epic nightly theme parties, an open bar, gourmet meals and, of course, all of your favorite classic camp activities from Color War to Talent Show. Camp No Counselors enables adults to strengthen old relationships and build new genuine friendships off-line, as they did when they were kids. Campers leave each camp smiling from ear to ear, reinvigorated with life and full of unforgettable memories and experiences with friends -- both old and new. For more information, please visit www.CampNoCounselors.com

SHOCK TOP® "2016 CAMP SHOCK TOP" PHOTO CONTEST
NO PURCHASE NECESSARY. Open to US residents 21+. Ends 7/30/16. See Official Rules at www.campshocktop.com for entry, prizes and details. Void where prohibited.

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