SOURCE: HookLogic



February 22, 2011 09:00 ET Partners With HookLogic to Provide Brands With Targeted Access to Over 8.5 Million Shoppers a Month

HookLogic Technology and Services to Match Advertisers With In-Market Shoppers on Site

PALM DESERT, CA--(Marketwire - February 22, 2011) - (, one of the largest retailers of footwear, accessories and related apparel on the Internet and an operating business of IAC (NASDAQ: IACI), today announced its partnership with HookLogic, provider of e-commerce media services and solutions. The strategic alliance will enable Shoebuy to offer premium brand and product placements within its online store, creating new and innovative merchandizing opportunities for its current brand partners to reach active shoppers at the point of sale.

Adoption of e-commerce media is growing rapidly as retailers are realizing the media value of their e-commerce sites. According to research from BIA/Kelsey Group, 97 percent of consumers are researching products and future purchases online. Today's brand marketers are looking for opportunities to put their messages in front of shoppers while they're researching or actively shopping online, and e-commerce media is creating new, deep-funnel marketing opportunities. 

Shoebuy's over 1,100 brands will have opportunities to showcase their individual products throughout the website in relevant locations along the shopper's path.

HookLogic is a leading player in the growing e-commerce media space, offering a comprehensive solution that allows marketers to connect with shoppers within and around the retail environment. HookLogic's solution creates product and media placements on e-commerce sites and assists retailers in maximizing media revenue while ensuring the shopping experience remains seamless and helpful for consumers.

James Keller, CMO of Shoebuy, notes: "HookLogic's experience and unique technology combined with our over 8.5 million visitors a month provides great opportunity for our over 1,100 brand partners while maintaining Shoebuy's commitment to a great customer experience. Brand response has been strong, and we see excellent growth potential for our e-commerce media programs."

Jonathan Opdyke, CEO of HookLogic, adds: "We're excited to partner with Shoebuy to expand the media component of their business. It's our goal to help them drive non-transactional revenue, as well as deliver a high ROI for their partners."

Marketers interested in media opportunities on may contact HookLogic at 646.467.8232 or via email at

Editor's Note: Attendees of eTail West are encouraged to visit HookLogic at Booth #74 for a complimentary copy of "Assessing the Media Value of Your Retail Site," an educational report that helps retailers determine their e-commerce media revenue potential. To download a copy of the whitepaper, visit:

About is one of the largest retailers on the Internet focused on all categories of footwear and related apparel. offers over 1,000,000 products from 1,100 brands including adidas, Aerosoles, Allen-Edmonds, Bass, Born, Bostonian, Brooks, Bruno Magli, Clarks, Crocs, Dockers, Donald J Pliner, Dr. Martens, Easy Spirit, ECCO, Florsheim, Franco Sarto, Hush Puppies, Jessica Simpson, Johnston & Murphy, K-Swiss, Keds, Keen, Mephisto, Merrell, Mezlan, Naturalizer, New Balance, PUMA, Reebok, Rockport, Sebago, Skechers, Softspots, Sperry Top-Sider, Stride Rite, Timberland, and many more. also operates, which represents all categories of bags including handbags, backpacks, luggage, baby gear, briefcases and laptop bags, Product Express which makes available over 10,000 products with free overnight shipping for the customer who needs the product now, which offers invitation only private sales,, Shoebuy's U.K. site, and which offers a specialized shopping experience and design-focused product from over 200 top designer brands. is an operating business of IAC.

About HookLogic
HookLogic powers e-commerce media, a revolutionary way for brands and shoppers to connect in and around the e-commerce environment. For retailers, HookLogic drives a new, high-profit, media-based revenue stream. For marketers, HookLogic creates unprecedented opportunities to influence in-market shoppers at key decision points. Headquartered in New York City, the company has offices in Ann Arbor, MI and Manchester, UK. Clients include Expedia,, and Learn more at

Contact Information

  • Media Contact
    Carla Vicens
    blast! PR for HookLogic
    (919) 833-9975 x7003
    Email Contact