Farha Foundation

Farha Foundation

March 29, 2010 10:29 ET

Shop for a Cause! Celebrate the Farha Foundation's 25th Edition of AU COEUR DE LA MODE-All Weekend Long

Valerie Simard joins the cause

MONTREAL, QUEBEC--(Marketwire - March 29, 2010) - The Farha Foundation is pleased to present the 25th edition of AU CŒUR DE LA MODE, Quebec's largest designer fashion event. On Saturday, May 1, and Sunday, May 2, 2010, AU CŒUR DE LA MODE will feature premier fashions from top-name designers, all at 50% off. Bargain-hunters and fashion enthusiasts will gather at the Palais des Congrès de Montréal to support the Farha Foundation, whose mission is to raise funds to improve the lives of people living with HIV/AIDS. 

This year, the Farha Foundation is pleased to announce TV personality Valérie Simard as official spokesperson for this edition of AU CŒUR DE LA MODE. Shoppers will have the unique opportunity to meet Valérie on Saturday, May 1, as she joins in helping to support a future without AIDS.

Major brands such as Bedo, Bod & Christensen, ça va de soi, Dalcci, Energie, Guido & Mary, Jack & Jones, Karv, Lucky 7, Miss Sixty, Philippe Dubuc and Rudsak will be selling their latest collections at 50% off and more. In all, nearly 60 Montreal designers, importers and stores will take part in this year's AU CŒUR DE LA MODE.

AU CŒUR DE LA MODE

What: AU CŒUR DE LA MODE, 25th edition, fashion sale to raise funds to improve the lives of people living with HIV and AIDS
   
When: Saturday, May 1, and Sunday, May 2, from 10 a.m. to 5 p.m.
   
Where: Palais des Congrès de Montréal – Place d'Armes métro

About AU COEUR DE LA MODE

AU CŒUR DE LA MODE is an event that gives Quebecers a chance to raise money to improve the lives of people living with HIV and AIDS, while having an opportunity to buy designer clothing and accessories. The cost of admission is a $5 donation. Part of the proceeds will benefit the Farha Foundation, Quebec's leading fundraising organization committed to helping men, women and children living with HIV and AIDS. See www.aucoeur.ca for more information.

About the FARHA FOUNDATION

The Farha Foundation is Quebec's leading fundraising organization committed to helping men, women and children living with HIV and AIDS. The events organized by the Farha Foundation also serve to raise public awareness of the AIDS pandemic.

Since 1992, the Farha Foundation has distributed close to $8 million to some 48 organizations throughout Quebec that provide care and services (housing, medication, food, palliative care, homecare, etc.) as well as AIDS prevention and education programs. An advisory committee determines which organizations the Foundation supports and ensures that the funds are put to the best possible use. To learn more about the Farha Foundation, please see www.farha.qc.ca.

Note to media:

Interview possibilities:

  • Valérie Simard, Spokesperson for the 25th edition of AU COEUR DE LA MODE
  • Linda Farha, Spokesperson and President of the Farha Foundation
  • Designers

Contact Information