November 19, 2014 01:00 ET

Shop Direct to Use DecisionMetrics' Multi-Bureau Decisioning Solution

LEEDS, UNITED KINGDOM--(Marketwired - Nov. 19, 2014) - Shop Direct, the UK's largest multi-brand digital retailer, is the latest company to use DecisionBureau from leading provider of multi-bureau decisioning solutions, DecisionMetrics (part of Callcredit Information Group).

DecisionBureau will be used by the company's financial services division to increase the amount of data available on prospective customers and to enhance decision making.

The project is a key element of Shop Direct's strategy to make good things easily accessible to more people across its digital department store brands, which include and

The solution will integrate into Shop Direct's origination systems and can undertake credit searches from more than one credit bureau, de-duplicate the results and consolidate them into one single credit report. DecisionBureau will also use its decisioning capabilities to assess when additional data is required. The resultant increase in both applicant match rates and data volume enables a reduction in risk and an increase in acceptance rates.

Gary Scott, Managing Director of DecisionMetrics commented, "We are delighted to be able to help and support Shop Direct on such a key project as they cement their position as a world class digital retailer. Our multi-bureau decisioning software is unique in the marketplace allowing companies like Shop Direct to access multiple data sources in an innovative way."

John Pears, Director of Credit Risk and Operations at Shop Direct, commented "This project is an important part of our strategy to make our products more accessible to more people. As a responsible lender, the supplementary data will enable us to further enhance our credit assessment, whilst also improving the customer journey. DecisionBureau was the only solution in the market place proven to be able to blend different credit reports and be deployed in a way to limit the impact on our internal systems and IT resources."

About DecisionMetrics -

DecisionMetrics is an analytical/software solutions business and is one of many complementary businesses that form Callcredit Information Group. Whilst part of the Group, DecisionMetrics operates independently and is the UK market leader in the provision of decisioning systems that use data from multiple credit bureaux and other external data sources together with providing clients with impartial advice and the opportunity to make best collective use of the different data and value added services available from different credit bureaux.

In addition to decisioning systems, DecisionMetrics provides scorecards, affordability models,
consultancy and portfolio monitoring solutions. For international markets, DecisionMetrics additionally provides a Data Gateway solution that seamlessly integrates with multiple data sources so that relevant, timely and accurate data can be made available to a client's decision process.

About Callcredit Information Group -

Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.

Products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand, customer handling to ensure consumer satisfaction at all levels and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.

Callcredit also offers products to assess a customer's credit risk and affordability and its experts in collections and recoveries provide tailored debt recovery and tracing tools. The company's market analysis and network planning function helps organisations develop profitable retail networks, and its tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.

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