Shop the Neighbourhood

Shop the Neighbourhood

October 21, 2014 11:30 ET

Shop the Neighbourhood™: Yellow Pages Launches New Initiative to Encourage Shopping Locally and Supporting Small Businesses

MONTREAL, QUEBEC--(Marketwired - Oct. 21, 2014) -

Editors Note: A photo for this release will be available on the Marketwired website later today.

With a century-long legacy of working with small and medium businesses across Canada, Yellow Pages (YP), a Canadian digital media and marketing solutions company, launched today Shop the Neighbourhood, a corporate social responsibility campaign developed to support small businesses with a national day of local shopping. From atop the Olympic Park Tower, the perfect vantage point for admiring the city and the surrounding area, a kick-off was held for the event taking place on Saturday, November 29th.

Shop the Neighbourhood, a free initiative which was first introduced in Toronto in 2013, is being rolled out this year from coast to coast, in five large cities: Montreal, Ottawa, Toronto, Vancouver and Calgary. Leading up to the November 29th event will be a comprehensive awareness and promotional campaign on the importance of shopping locally, starting today, and continuing up to the big local shopping day.

According to a recent Statistics Canada study, cross-border shopping by Canadians in the U.S. rose 72 per cent between 2006 and 2012, with Canadians spending $8 billion in U.S. in 2012 alone.

Strategically placed between Black Friday and Cyber Monday, two popular shopping events which are known for driving dollars across the border or to online chain retailers, Shop The Neighbourhood serves as a reminder to Canadians that their dollars have a significant impact in their communities when spent locally.

"Montreal's local businesses are a vital part of what makes this city unique. As Canadians gear up for the holiday shopping season, Shop The Neighbourhood is about making sure that we all remember that purchases made at local retailers directly benefit our neighbourhoods and in turn, enrich our communities," said Julien Billot, President and CEO of Yellow Pages.

"We encourage Canadians everywhere to save at least one planned holiday purchase and make it locally on November 29th and wherever possible, to support local businesses year-round," continued Billot.

"For commercial development and merchant associations, Shop the Neighbourhood is a golden opportunity for various businesses to raise their profile in their community," said Mike Parente, president of the Association des Sociétés de développement commercial de Montréal. "Montreal is full of neighbourhoods and major shopping streets that deserve to be discovered. With this campaign, we hope people commit themselves to supporting and celebrating local businesses."

Shop The Neighbourhood also provides local businesses with the opportunity to update their online presence and experiment with mobile marketing at no cost.

A 2014 research note from the Canadian Internet Registration Authority states that while three quarters of Canadians research purchases online, less than half of small businesses in Canada have an up to date online presence.

In its operations, Yellow Pages seeks to close this digital gap between Canadian consumers and small businesses. Participating businesses join Shop The Neighbourhood by entering their basic business information which automatically updates the Yellow Pages database and syndicates to all major search engines. In addition, businesses who choose to offer a promotion will have their offer displayed in a dedicated Shop The Neighbourhood category on the Yellow Pages mobile app and online at and in November. To add to the excitement, merchants participating in Shop the Neighbourhood will be offering discounts and deals on their merchandise and services. These offers will be posted on the Yellow Pages and ShopWise mobile apps.

For more information or to get involved, visit

To join the movement in social media: #shopthehood

- Facebook: Shop the Neighbourhood

- Twitter: @ShopTheHood_ca

- Instagram: shopthehood_ca

- YouTube: Shop the Neighbourhood

- Pinterest: Shop the Neighbourhood

About Shop the Neighbourhood

Shop the Neighbourhood is a Yellow Pages initiative to encourage local shopping and support for small businesses. Taking place during the busiest shopping season of the year, Shop the Neighbourhood raises awareness of the large-scale push from retailers both online and across the border which moves dollars away from the small businesses and directly impacts the health of our neighbourhoods and our communities. On Saturday, November 29, people will be encouraged to make a local purchase in support of businesses across the Greater Montreal area and take advantage of exclusive event day deals and savings at local businesses, hosted both online and on the Yellow Pages and ShopWise mobile apps.

About Yellow Pages

Yellow Pages is a Canadian digital and print media company offering businesses comprehensive media solutions to meet their key marketing objectives and providing consumers with platforms to access reliable local business information. By helping local businesses foster stronger relationships with their consumers through its various media, Yellow Pages encourages the growth of thriving neighbourhood economies. Yellow Pages holds some of Canada's leading local search properties and publications including™, and™,the YP, ShopWise and RedFlagDeals mobile applications and Yellow Pages™ print directories.

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