SOURCE: Shop Shield

July 01, 2008 05:00 ET

Shop Shield Invites the Public to Try Free Service That Foils Hackers and Untrustworthy Insiders

AVENTURA, FL--(Marketwire - July 1, 2008) - Identity thieves may be left out in the cold, now that Shop Shield® has launched its beta test. Shop Shield is a new and better way to protect personal identity information on the web, and its many uses promise to excite the imaginations of both the public and journalists who try it out.

It works by replacing sensitive personal information with anonymous, untraceable data each time consumers make a purchase online or register at a web site, making the information useless to anyone who gains unauthorized access to it.

"For each online transaction Shop Shield creates substitute billing information," said President Steve Bachenheimer, "as well as a unique login identity complete with a temporary email address that can be deactivated at any time."

According to Bachenheimer, personal information can't be stolen because it is never revealed in the first place. The real information never leaves the Shop Shield databases.

Shop Shield utilizes proprietary security technology -- and through its participation in the industry-leading Trustwave Trusted Commerce(SM) program, has qualified for an EV SSL certificate. This protocol validates the company's identity to consumers who visit its web site, with visible security indicators that shade IE7 and Firefox browser address bars green.

Credit card fraud and identity theft has increasingly become a runaway problem, with millions of cases being reported annually. Shop Shield's revolutionary technology guarantees protection against both when shopping online, as well as other threats such as email scams, phishing, spoofing, spam and more.

Shop Shield has already passed a rigorous security evaluation and is ready for public use. The Shop Shield beta test is intended to evaluate user-friendliness and to identify any remaining bugs.

The beta test is open to the public, and will run a few more months. Participants and industry insiders are encouraged to participate, and can register at Identity thieves need not apply as all applicants are required to pass an identity check.

Shop Shield ( is the flagship brand of Kemesa, a privately held company operating out of Salt Lake City, Utah with executive offices and a Customer Service Center in South Florida. Kemesa is an abbreviation for the words 'Keep Me Safe'; the name reflects the company's mission to provide a comprehensive solution to the pervasive and growing problem of identity theft. For more information, call Elaine Baxter at 888 997 4435 or email

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