February 05, 2010 08:00 ET

SHOP.COM™ Announces Executive Team Promotions

Company Co-Founder Bruce Sellers Joins Board of Directors

MONTEREY, CA--(Marketwire - February 5, 2010) - SHOP.COM, the comparison shopping site designed for busy women, has announced the promotions of two executive team members, Vince Hunt and Karen Casella. In addition, after more than 30 years in the media and retailing industries, SHOP.COM President and Co-Founder Bruce Sellers will retire from the company, effective February 17. Sellers has been appointed to SHOP.COM's Board of Directors.

A founding member of SHOP.COM, Vince Hunt has been promoted from Chief Technology Officer to Chief Operating Officer (COO). As COO, Hunt's focus will be on optimizing the company's daily operations, including traffic acquisition and revenue generation, as well as longer-term strategic planning. Hunt previously oversaw all areas of engineering, including site operations, content management, analytics and product development and is credited with the creation and expansion of SHOP.COM's technical platform. Before SHOP.COM, he held executive and technical positions for Apple, Touch Communications and Altura Software.

Karen Casella has been named the company's Senior Vice President of Engineering. Casella joined SHOP.COM in 2005 as Vice President of Site Development before being promoted to Vice President of Engineering in 2008. Leading the SHOP.COM engineering team, Casella will manage all aspects of software development, quality assurance and worldwide site operations. Prior to joining SHOP.COM, she served as Director of Application Architecture at eBay, Inc., and had an 11-year tenure with Sun Microsystems, where she was instrumental in driving e-commerce solutions for the company.

Both Hunt and Casella will report to Chairman and Chief Executive Officer Ken Goldstein.

"Vince and Karen have played instrumental roles in the evolution of our company, always keeping foremost our commitment to create and deliver the most compelling shopping experiences for our customers," said Goldstein. "As we continue to build our expanding network of community initiatives and increase our dialogue with online shoppers, I look forward to their continued success."

SHOP.COM President/Founding Member to Retire

After more than a decade of service, SHOP.COM President Bruce Sellers will retire this month from his executive role and join the company's Board of Directors. Prior to co-founding SHOP.COM, Sellers served as Executive Vice President of Sales and Marketing for CatalogCity, a precursor to SHOP.COM. Through the company's growth and evolution, Sellers oversaw daily operations alongside CEO Goldstein. He has enjoyed an impressive career encompassing customer-focused creativity and innovation, with senior functions at several entrepreneurial companies capitalizing on emerging platforms from cable TV to the Internet. Among his accomplishments, Sellers was part of the original executive team that launched QVC Network.

"I want to express my deepest thanks and best wishes to Bruce on behalf of everyone at SHOP.COM for giving so much of himself to our mission," continued Goldstein. "I have been enriched personally by all that he has taught us, and I am delighted that he will remain involved with the company on our Board of Directors. Through his dedication and leadership, SHOP.COM has enjoyed great success in the e-commerce industry. His contributions to our team are immeasurable, and I look forward to our continuing friendship."


SHOP.COM is the comparison shopping engine that is designed to meet the specific shopping needs of women -- and the individual business needs of merchants. Leveraging the multi-merchant features of its patented OneCart® technology along with extensive partner store integration, SHOP.COM offers an authoritative selection of products from well-known brand name merchants and high quality specialty retailers. Privately-held, SHOP.COM is a California-based company with an office in the United Kingdom. For more information, visit the company's web site at www.SHOP.COM.

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